Lifecycle Marketing Manager

Summary

The Lifecycle Marketing Manager will develop and execute comprehensive marketing strategies to drive customer acquisition, engagement, retention, and loyalty for Amaze's creator platform in India and Europe/UK. The role requires 5+ years of experience in lifecycle marketing or a related field, strong understanding of global audiences, particularly in India and UK, and proficiency in using marketing automation tools.

Requirements

• 5+ years of experience in lifecycle marketing, customer retention, or a related role
• Strong understanding of global audiences, specifically in India and UK
• Proven experience in developing and executing successful customer lifecycle and retention strategies
• Strong understanding of customer segmentation, behavioral targeting, and personalization techniques

Responsibilities

• Develop and implement comprehensive lifecycle marketing strategies that drive customer acquisition, engagement, retention, and loyalty within the India and Europe/UK regions
• Create and manage multi-channel campaigns tailored to different customer segments and lifecycle stages of our India and Europe creators and fans
• Design and execute onboarding programs to improve user activation and early engagement
• Monitor and analyze customer data and campaign performance to identify trends, opportunities, and areas for improvement
• Collaborate with product, analytics, and customer success teams to develop and optimize customer journeys that increase retention and lifetime value (LTV)
• Develop and test personalized marketing campaigns to drive cross-sell, upsell, and retention efforts
• Use segmentation and customer insights to deliver targeted, relevant communications that enhance the customer experience
• Work closely with the content team to develop engaging and relevant messaging for different customer segments
• Utilize marketing automation tools to create workflows that nurture customer relationships and drive desired actions
• Report on key lifecycle marketing metrics (e.g., churn rate, retention rate, LTV, engagement metrics) and present findings to stakeholders
• Stay up-to-date with industry trends and best practices in lifecycle marketing to continuously improve strategies

Preferred Qualifications

Experience with Hubspot is preferred but not required

Benefits

• Competitive salary
• Company Stock/Option Plan
• Flexible daily working hours, we value work-life balance
• Competitive Health Plan
• Company Benefits and Perks