Lifecycle Marketing Manager

Summary

Join Thuma as their Lifecycle Marketing Manager, reporting to the Director of Lifecycle Marketing. You will lead email and SMS marketing program execution and optimization. This role can be based in San Francisco or remotely. Key responsibilities include owning email and SMS creation and optimization, leading project management for creative deliverables, collaborating on monthly playbooks, reviewing program performance, proposing modifications and tests, building new automations, developing customer buying behavior understanding, identifying priority tests, and supporting cross-functional projects. Thuma offers a competitive salary, comprehensive benefits, and a flexible work environment.

Requirements

• 4+ years of experience in eCommerce and/or Marketing function at an eComm/DTC brand
• 3+ years of direct experience in Lifecycle Marketing or Retention Marketing, leading the creation of multi-pronged automated flows, building campaign calendars, and QA testing emails sent to 100K+ people
• Strong cross-functional collaboration and communication skills
• Strong organizational and project management experience
• An ability to manage competing priorities and timelines, to consistently communicate on project progress, and to thoughtfully, but clearly share project prioritization to both upward leadership and cross-functional partners
• Aptitude for reviewing and using data from disparate and sometimes conflicting sources

Responsibilities

• Own the creation and optimization of emails marketing and text marketing — ensuring brand standards are met and technical tracking is functioning
• Lead project management for all email & SMS creative deliverables, with both internal stakeholders and vendor partners
• In collaboration with the Brand and Go-to-Market teams, create a monthly playbook/brief for email and SMS that effectively balances brand, merchandising and performance goals and needs
• Consistently review and report on the performance of Thuma’s email program and test, with focus on finding the “why” and the “now what” insights within the data
• Own the proposal of modifications and tests to run for Thuma’s email and SMS strategy, based on holistic review of the email program performance, account structure, and other brand inspiration
• Build new email + SMS automations that support Thuma’s core business objectives and new Lifecycle initiatives, including improving prospect conversion to customer and building long-term customer loyalty
• Develop foundational understanding of how Thuma customers buy (i.e. which products, which marketing channels), and use that information to propose new automations, personalization in emails, and A/B tests to execute
• In collaboration with the Lifecycle Marketing director, identify priority tests for email + SMS collection on the Thuma site, and report on how those changes impact both sign-ups and prospect conversion to customers
• Working with the Director of Lifecycle Marketing and other cross-functional partners across departments, help develop, build and test new programs and solutions that remove hurdles to customer loyalty, give Thuma’s customers a reason to come back, and ultimately build a beloved home & furniture brand
• Support lifecycle marketing execution elements of key cross-functional projects (e.g. Thuma’s recent NYC retail launch)
• Support with ad hoc analysis and reporting around repeat purchase behavior and the overall impact of Lifecycle initiatives, including for cross-functional and executive stakeholders

Preferred Qualifications

• Detail-oriented, a second sense for catching typos, linking errors and design inconsistencies
• A natural investigator, with a passion for finding nuggets of information within performance data and finding ways to drive success with that information
• A highly organized and team-first individual who can build cross-functional alignment through clear and consistent communication
• Experience developing campaign calendars and automated marketing strategies for large eComm brands
• Experience working in Klaviyo, with a large customer database

Benefits

• Equity/401k: Participation in employee stock option plan and our 401k program where we will match up to 6% of your contributions
• Benefits: Comprehensive medical, dental + vision coverage options with generous employer contributions
• Extras: 12 weeks of paid parental leave and company sponsored membership at One Medical
• Dream Setup: MacBook Air, Airpod Pros, Magic Mouse, Magic Keyboard, Display Screen, White board
• Flex Time: Run errands as needed, just get your stuff done
• Flexible PTO: We believe healthy, happy, relaxed people do better work
• Hybrid: Flexibility to work between your home and our office with everything you need to be successful in both
• Employee Discount: We provide an employee discount of 40% off all Thuma products
• Cell Phone Stipend: $100 per month to recognize that you will use your cell phone for work related things
• Commute Reimbursement: Up to $150 per month for your commute to our office
• Room Upgrade: A complimentary product credit when you start, worth up to $2,000