Senior Lifecycle Marketing Manager

Summary

Join EarnIn as a Lifecycle Marketer to lead and execute data-driven marketing programs focused on driving adoption and retention of the core product, Cash Out. Collaborate with cross-functional teams, including product marketing, product, analytics, and creative partners. Design and execute marketing programs leveraging owned channels (email, SMS, push, and in-app messaging). This highly visible role requires a performance-driven individual with strong attention to detail and an entrepreneurial spirit. The position is hybrid, with two days a week in the Mountain View office. The US base salary range is $163,000 - $200,000 + equity + benefits.

Requirements

• 6+ years leading the end-to-end development of multi-channel lifecycle marketing initiatives from strategy to execution to optimization, working with cross-functional partners
• Demonstrated expertise in iterative testing and campaign optimization through A/B and/or multivariate testing
• Data-centric mindset. Proficiency in utilizing analytical tools such as Tableau, Looker, Periscope, etc., to craft compelling narratives that highlight the performance of campaigns
• Comfortable writing briefs and working with great creative minds
• Complete understanding of the different stages of lifecycle marketing and journey mapping, with preference for experience across multiple stages of the lifecycle versus just acquisition
• Understanding the nuance between nurturing and selling
• Proficient in marketing automation platforms such as SFMC, Braze, Iterable, etc., or willingness to learn
• Incredibly inquisitive and customer-centric, with a desire to know why people do what they do and how to improve their lives
• Strong attention to detail, with a sense of achievement when finding errors during QA

Responsibilities

• Own lifecycle marketing growth strategies and execution across owned channels (email, SMS, push, in-app) to drive adoption and retention of EarnIn’s core product
• Collaborate with Product and Product Marketing to create seamless customer experiences between the product and owned channels
• Manage end-to-end creation of highly targeted and personalized initiatives in our customer engagement platform, Braze
• Analyze customer data to segment audiences and personalize messaging for maximum engagement, in partnership with our Analytics team
• Develop testing plans in partnership with Analytics to continually optimize communications
• Write detailed briefs for Creative to ensure execution expectations are met
• Ensure flawless execution of campaigns
• Proactively identify and execute new opportunities that provide incremental value to Community Members

Preferred Qualifications

2+ years working on mobile app marketing using email, push, SMS, and in-app messaging channels strongly preferred

Benefits

• Equity
• Benefits
• This position is hybrid, with two days a week in our Mountain View office