Lifecycle Marketing Operations Associate

Summary

Join HomeLight's dynamic marketing team as a Lifecycle Marketing Operations Associate and contribute to the future of real estate. You will play a key role in building and managing email, SMS, and push notification campaigns across various customer segments. Responsibilities include campaign intake and creation, performance analysis and optimization, and maintaining channel integrity. You will collaborate with multiple teams to execute high-visibility marketing campaigns and drive customer acquisition, engagement, and loyalty. This position requires strong project management, communication, and attention to detail. The ideal candidate possesses experience in B2B lifecycle marketing and using ESP and CRM platforms.

Requirements

• 1-3+ years of experience in B2B, engagement, retention, or lifecycle marketing
• Experience using ESP and CRM platforms to improve activation, onboarding, and retention of customers (Iterable, HubSpot, SendGrid, etc.)
• Experience building, testing, and scaling new campaigns for different segments
• Experience working directly with and in support of sales, marketing, and product teams
• Extremely high attention to detail; commitment to delivering operational excellence
• Experience with A/B and multivariate testing
• Strong project management and communication skills, allowing you to manage multiple projects with varying deadlines, stakeholders, and priorities

Responsibilities

• Intake and build campaigns in our email platforms during U.S. business hours, including creating or updating HTML email templates, audience segments, journey configuration, and being responsible for QA and final send
• Analyze, report on, and optimize email and SMS campaigns via A/B testing
• Maintain lifecycle channel and attribution integrity; monitor email preferences, unsubscribe rates, channel health, and attribution across transactional and marketing channels, and make recommendations for improvement