Lifecycle Marketing Strategist

Summary

Join Sprout Social's Marketing team as a Lifecycle Marketing Strategist and report to the Senior Manager. You will create and optimize customer lifecycle programs, enhance customer segmentation strategy, oversee project planning, analyze program performance, and collaborate with stakeholders. The role requires 4+ years of relevant marketing experience, including 2+ years in lifecycle marketing, and experience with email marketing campaigns. Preferred qualifications include experience with B2B customer lifecycle programs and familiarity with specific marketing tools. Growth opportunities include participating in onboarding, developing an understanding of Sprout's customers, leading program execution, and contributing to quarterly planning. Sprout offers a comprehensive benefits program including insurance, paid time off, wellness initiatives, and professional development opportunities.

Requirements

• 4+ years of relevant marketing experience, including at least 2+ years in Lifecycle Marketing, Customer Marketing, Email Marketing, Digital Experience, or Marketing Program Management roles
• 2+ years of experience developing and executing cross-functional marketing programs or projects from start to finish
• 2+ years of experience with standalone and evergreen email marketing campaigns

Responsibilities

• Create and optimize customer lifecycle programs, identifying key milestones and touchpoints to drive increased product adoption and retention
• Assist in enhancing customer and audience segmentation strategy, unlocking Sprout’s ability to target relevant communications to specific customer types and continually refining the strategy over time
• Oversee project planning for lifecycle programs, setting clear timelines, deliverables, and resource allocations to ensure smooth execution across multiple teams
• Analyze program performance and customer engagement, sharing insights with stakeholders, and making data-driven adjustments to optimize performance
• Build strong relationships and collaborate with key stakeholders, including teams in Customer Experience, Customer Education, Marketing Operations, Brand Creative, and Product Marketing
• Leverage a variety of channels—including email, webinars, in-product messaging, Sprout’s community, and more—to reach customers and achieve program goals

Preferred Qualifications

• Experience in creating or supporting B2B customer lifecycle programs
• Familiarity with tools like Salesforce, Marketo, Pendo, and Gainsight
• Experience with data analysis, reporting, and marketing analytics

Benefits

• Insurance and benefit options that are built for both individuals and families
• Progressive policies to support work/life balance, like our flexible paid time off and parental leave program
• High-quality and well-maintained equipment—your computer will never prevent you from doing your best
• Wellness initiatives to ensure both health and mental well-being of our team
• Ongoing education and development opportunities via our Grow@Sprout program and employee-led diversity, equity and inclusion initiatives
• Growing corporate social responsibility program that is driven by the involvement and passion of our team members
• Beautiful, convenient and state-of-the-art offices in Chicago’s Loop and downtown Seattle, for those who prefer an office setting
• Whenever possible, Sprout wants to provide our team with the flexibility to work in the location that makes the most sense for them. Sprout maintains a remote workforce in many places in the United States. However, we are not set up in all states, so please look at the drop-down box in our application to see whether your state is listed. Few roles require an office setting. If your position requires a physical presence in a Sprout office, it will be evident in the job listing and your offer letter
• Employees (and their dependents) are covered by medical, dental, vision, basic life, accidental death, and dismemberment insurance, and Modern Health (a wellness benefit)
• Employees are able to enroll in Sprout’s company’s 401k plan, in which Sprout will match 50% of your contributions up to 6% with a maximum contribution
• Sprout offers “Flexible Paid Time Off” and ten paid holidays