Loyalty Marketing Manager

Summary

Join Care Access as the Manager of Loyalty Marketing, reporting to the Associate Director, Digital Marketing. You will be responsible for developing and executing strategies to drive patient loyalty, engagement, and retention across all Care Access programs. This role involves creating and managing a loyalty framework, optimizing communications, and overseeing initiatives that strengthen long-term relationships with patients. You will also manage a team, including hiring and performance reviews. The position is remote with occasional travel. Success in this role requires experience in loyalty marketing and proven ability to lead a team.

Requirements

• Be proficient in CRM platforms and loyalty program tools
• Possess strong project management and analytical skills
• Have excellent verbal and written communication abilities
• Demonstrate the ability to lead a team and work collaboratively
• Have knowledge of marketing best practices and regulatory requirements
• Hold a Bachelor’s degree in Marketing, Business, Communications, or a related field
• Have previous success with launching/implementing and growing a loyalty marketing program
• Have a minimum of 5 years of experience in loyalty marketing or customer retention roles

Responsibilities

• Manage people in the newly created Program Engagement Coordinator role
• Handle full people management responsibilities, including hiring, training/onboarding, performance reviews, and goal setting/development conversations
• Re-design and implement a comprehensive loyalty program to enhance patient retention
• Develop marketing strategies that personalize the patient experience and encourage engagement
• Manage data-driven campaigns and analyze results to optimize loyalty initiatives
• Partner with cross-functional teams to ensure consistent messaging and program alignment
• Oversee communication channels to ensure timely and relevant touchpoints with patients
• Conduct A/B testing for email campaigns, SMS messages, and other communication efforts
• Supervise the loyalty marketing team and collaborate with the Marketing Specialist
• Provide regular reports on loyalty program performance and KPIs
• Ensure compliance with all regulatory and ethical standards

Benefits

Remote position with occasional travel (10%)