Senior Product Marketing Manager

Summary

Join Yurts, a fast-growing AI company, as a Product Marketing Manager. This is an early hire opportunity to significantly shape the go-to-market strategy with considerable autonomy. You will leverage deep customer understanding to define and communicate the unique selling proposition, create compelling content, and collaborate with sales and engineering teams. The role requires significant experience in product marketing, specifically with technical B2B SaaS products, and a comfort level in a fast-paced, early-stage startup environment. You will be responsible for strategic product positioning, go-to-market strategy, gathering customer insights, and creating marketing collateral. This is a senior-level role requiring hands-on contributions.

Requirements

• Significant experience (eg. 5+ years) in developing and executing successful product marketing strategies, including market analysis, positioning, and messaging, preferably in the context of B2B SaaS products
• You’ll need to have worked with a highly technical product in the past. Yurts is a Generative AI product, and the technology itself is highly complex. While our users can be anyone at an enterprise, the decision-makers involved in bringing Yurts to their company (e.g., CTOs, and CIOs) are often quite technical, and you will need to be able to communicate comfortably with them
• Yurts is early-stage, which means many things have yet to be figured out. You’ll need to be comfortable operating in that kind of environment. If you have only worked as part of a large marketing organization with a lot of resources, this is likely not a good fit for you
• Strong analytical abilities and proficiency in using data analytics tools to interpret marketing data, assess campaign performance, and derive actionable insights
• Experience with market research techniques, including surveys, customer interviews, and competitive analysis, to gather meaningful insights and shape marketing strategies
• Exceptional written and verbal communication skills, with the ability to craft compelling marketing content and present complex technical information in an easy-to-understand manner
• Proven ability to collaborate effectively with cross-functional teams, including product development, sales, and customer support, fostering a collaborative and innovative work environment

Responsibilities

• Develop and execute strategic product positioning and messaging that clearly articulates the unique value proposition of our AI technology products in the market
• Collaborate with cross-functional teams to create and implement effective go-to-market plans for new product launches and feature updates, ensuring seamless coordination between marketing, sales, and product development teams
• Proactively gather customer feedback and insights through surveys, interviews, and data analysis, using this information to refine product messaging and identify opportunities for product enhancements
• Work closely with the sales and customer success teams to understand customer pain points and preferences, translating insights into actionable strategies to enhance customer satisfaction and loyalty
• Create compelling and informative marketing collateral to educate customers, prospects, and partners about our AI technology solutions, including product guides, case studies, whitepapers, and presentations

Preferred Qualifications

• Understanding of AI technologies, machine learning concepts, and their applications in real-world scenarios
• Proficiency in creating and managing multi-channel marketing campaigns and sales enablement materials . Leveraging digital marketing, social media, email marketing, and other platforms to reach target audiences effectively

Benefits

$160,000 — $200,000 USD