Senior Marketing Manager, Beauty

Summary

Join Trafilea, a dynamic Tech E-commerce Group, as a Marketing Sr Manager for Beauty Brands! You will lead the strategic vision and execution of branding initiatives across multiple channels, including retention, acquisition, creatives, influencers, and social media. This role demands crafting and implementing large-scale campaigns, managing social media and influencer strategies, and partnering with acquisition and retention teams. You'll ensure brand consistency, seamless collaboration, and measurable impact on company results. The ideal candidate possesses 7+ years of experience in brand or marketing management within the beauty industry, along with strong leadership, analytical, and communication skills. Trafilea offers a remote work environment, great benefits, and a commitment to professional development.

Requirements

• 7+ years of experience in Brand Management or Marketing Management positions, with a proven track record in leading brand strategy, particularly in social media, influencer marketing, and cross-functional campaign management in Beauty-related companies
• Demonstrated ability to meticulously manage complex projects while ensuring alignment with operational frameworks, including consistent use of Asana for project tracking and reporting
• Strong passion for both creative storytelling and data-driven decision-making, ensuring brand communications are both innovative and effective
• Experience in gathering, analyzing, and applying consumer data to refine brand strategies and optimize performance
• In-depth knowledge of customer engagement platforms, with an emphasis on social media, influencer strategies, and e-marketing
• Exceptional time management and organizational skills, with a proven ability to manage multiple projects simultaneously and meet deadlines
• High-level communication skills, with the ability to resolve conflicts and navigate complex challenges within cross-functional teams
• Strong commitment to following and enhancing the company’s operational framework, with a focus on continual process improvement and performance tracking
• Demonstrates a strong alignment with Trafilea’s core values, ensuring all actions and strategies are in line with the company’s culture and mission

Responsibilities

• Ensure strict adherence to Trafilea’s operational framework, maintaining daily task tracking in Asana for all owned projects
• Regular Asana updates and clear documentation are critical for process transparency and alignment with broader company goals
• Develop and enforce an external communication strategy that is approved by key stakeholders, ensuring all communication channels deliver consistent messaging
• Ensure that all brand books, playbooks, and communication materials are meticulously maintained and fully aligned with updated brand guidelines
• Lead the creative direction and execution of integrated marketing campaigns, ensuring flawless execution across channels and alignment with business goals
• Oversee the digital marketing efforts, ensuring assets are launched on time and are strategically aligned with promotion schedules and performance objectives
• Establish systems to track and report on digital marketing performance consistently, providing actionable insights and recommendations to refine strategies
• Lead comprehensive research initiatives to support brand growth and performance tracking, ensuring data-driven insights guide all decisions
• Monitor and manage campaign budgets meticulously, ensuring alignment with financial objectives and strategic priorities
• Stay ahead of industry trends and best practices, ensuring the brands remain innovative and relevant in the marketplace
• Establish and continuously refine the foundational elements of the brand, including positioning, target personas, and the most impactful communication channels
• Drive the strategic vision for long-term brand development, identifying key opportunities for growth and positioning in the market

Benefits

• Remote work
• 15 working days of paid holidays
• Learning subsidy