Manager, B2B Marketing Technology & Operations

Summary

Join ezCater as the Manager of B2B Marketing Operations, leading and scaling marketing operations for both Demand (Corporate Solutions) and Supply (Catering Partners) marketing teams. You will be central to driving pipeline, customer acquisition, partner engagement, and revenue growth. This highly strategic and technical role involves managing B2B marketing systems (HubSpot, Salesforce), driving automation and data flow best practices, and partnering with various teams to optimize go-to-market strategies. You will also work with the Customer Data Platform (CDP) to ensure data quality and a connected customer journey. The ideal candidate thrives at the intersection of technology, strategy, and execution, and loves building scalable, data-driven marketing engines. This role offers a compelling opportunity with radical transparency and collaborative colleagues, along with sane working hours and flexibility.

Requirements

• 5+ years of experience in B2B Marketing Operations, Demand Gen Operations, or Revenue Operations roles
• Prior experience in coaching and mentoring others
• Deep Experience with quarterly/project/sprint prioritization and planning
• Deep expertise in HubSpot Marketing Hub (campaigns, workflows, lead scoring, lead routing) and Salesforce Sales Cloud (lead management, opportunity stages, reporting)
• Hands-on experience with Customer Data Platforms (e.g., ActionIQ, Segment, Rudderstack, or similar)
• Strong technical proficiency in marketing automation, data integrations, APIs, and marketing analytics
• Experience building end-to-end lead management systems (capture → nurture → handoff → recycle) that drive revenue
• Familiarity with data governance, data hygiene best practices, and CRM/CDP data enrichment
• A mindset of continuous improvement, testing, learning, and iteration
• Excellent cross-functional communication skills; ability to translate between technical and non-technical stakeholders

Responsibilities

• Lead B2B Marketing Operations for Demand (Enterprise Sales/Corporate Solutions) and Supply (Partner Acquisition) marketing teams
• Manage a small team of Marketing Technology and Operations associates
• Own and optimize marketing automation workflows, lead scoring models, campaign operations, and reporting inside HubSpot Marketing Hub and Salesforce Sales Cloud
• Implement and maintain integration strategies between HubSpot, Salesforce, CDP, and additional MarTech tools to ensure clean data flow and a 360° view of the customer
• Partner with Demand Marketing, Supply Marketing, Sales Operations and Sales teams to design, implement, and optimize GTM programs that drive qualified leads, nurture pipelines, and accelerate deal velocity
• Enable increases to qualified lead volume and sales pipeline by enhancing lead generation strategies and optimizing account-based marketing (ABM) programs for Corporate Solutions (Demand) and Catering Partners (Supply) Marketing
• Develop scalable, automated processes for campaign execution, lead management, data enrichment, and reporting
• Drive experimentation frameworks, A/B testing, and optimization initiatives across inbound and outbound channels
• Ensure marketing attribution models are accurate and evolve to reflect multi-touch journeys, supporting insight into pipeline performance and marketing ROI
• Manage vendor relationships (e.g., marketing automation tools, data providers, enrichment tools) and oversee platform health, hygiene, and governance
• Collaborate with Sales Ops teams to ensure seamless handoffs between marketing and sales and shared metrics of success
• Serve as a strategic advisor to marketing leadership on operational improvements, GTM technical architecture, and new tool evaluations

Preferred Qualifications

• Formal management experience is a plus
• Experience working in high-growth SaaS, marketplace, or tech-driven environments preferred
• Familiarity with ABM platforms, event tracking (Rudderstack, Chilipiper, etc.), or predictive lead scoring models

Benefits

• Market salary
• Stock options
• The usual holidays
• All-you-can-eat vacation
• 401K with ezCater match
• Health/dental/FSA
• Long-term disability insurance
• Remote-hybrid work from our awesome Boston or Denver offices OR your home OR a mixture of both home and office (you choose!)