Marketing Operations Manager

Summary

Join Snappy, an award-winning gifting company, as their Marketing Operations Manager! This crucial role, reporting to the Head of Revenue Operations, focuses on optimizing marketing initiatives and ensuring seamless execution. You will be responsible for managing marketing technology, data integrity, and automation programs. The ideal candidate possesses expertise in HubSpot and Salesforce, along with strong analytical and project management skills. This remote position offers a competitive salary ($110,000-$135,000 base) plus an annual target bonus. Snappy provides excellent benefits, including free healthcare, a generous 401k match, flexible PTO, and paid family leave.

Requirements

• 5+ years of experience in marketing operations or a related field, with a strong emphasis on B2B marketing
• Expert proficiency in HubSpot and Salesforce; familiarity with Chilipiper, Outreach, ABM platforms, and Tableau
• Proven track record in data management, campaign execution, and reporting
• Strong analytical skills with the ability to translate complex data into clear, actionable insights
• Extremely detail-oriented with a focus on accuracy and consistency in data management
• Experience managing multi-channel marketing campaigns and optimizing for customer acquisition and retention
• Excellent project management, communication, and collaboration skills
• Ability to work in a fast-paced, dynamic environment, especially during peak seasons such as Q4

Responsibilities

• Oversee and optimize our marketing tech stack primarily HubSpot and including Chilipiper, Zoominfo, and Salesforce
• Ensure data integrity and consistency across marketing systems, ensuring that marketing data aligns seamlessly with broader company systems and reporting for comprehensive accuracy and reliability
• Develop and streamline processes to enhance operational efficiency
• Manage integration of marketing systems with Salesforce for seamless data flow
• Own the end-to-end execution of marketing automation programs, including campaign setup, QA, scheduling, segmentation, and performance tracking
• Manage high-volume email communications (200K+ monthly), ensuring deliverability, compliance, and performance across all lifecycle stages
• Build and optimize workflows in HubSpot to support lead nurturing, onboarding, retention, and reactivation efforts
• Continuously test and improve messaging, subject lines, and send strategies to drive engagement and conversion
• Collaborate with content and product marketing to ensure campaigns are align
• Collaborate with marketing and GTM teams to gain insights on campaign performance and pipeline creation
• Manage the technical setup, execution, and optimization of marketing campaigns, including uploading event lists for proper campaign attribution
• Implement and monitor multi-touch attribution reporting to identify patterns and trends within the buyer’s journey
• Conduct A/B testing and experiments to optimize campaign performance and conversion rates
• Work closely with cross-functional teams, including IT, Business Intelligence, Sales, Customer Success, and Product, to align on customer segmentation, messaging, and campaign objectives
• Support the Demand Generation Director in developing and executing operational aspects of marketing strategies for customer acquisition, retention, and revenue growth
• Recommend, evaluate, and implement new marketing technology to enhance team productivity and impact
• Provide actionable insights through comprehensive reporting and analytics
• Create, monitor, and refine dashboards and reporting metrics (e.g., lead conversion, pipeline, activations)
• Translate complex data into clear, actionable insights to inform strategic decision-making
• Develop and refine workflows to drive marketing team efficiency
• Stay current on industry trends, including GenAI, and bring forward innovative strategies to enhance performance

Preferred Qualifications

• Salesforce administration certified is a big plus
• B2B startup experience is a plus

Benefits

• Free healthcare, including vision and dental
• Generous 401k match
• Flexible PTO
• Paid family leave
• Snappy Summer Fridays (which we enjoy year-round!) and Snappy gifts for employee recognition and appreciation