Manager, Clinical Product Marketing

Summary

Join Riverside Insights as the Manager, Clinical Product Marketing to lead marketing strategies and messaging for early childhood clinical products, focusing on the Battelle assessment family. You will shape product perception, ensuring campaigns and assets reflect customer needs. Drive adoption and engagement through strategic storytelling and data-driven messaging, influencing product development. This role involves leading sales enablement, developing marketing campaigns, managing content calendars, collaborating with product and sales teams, conducting voice-of-customer research, supporting cross-selling efforts, and continuously refining product positioning. You will leverage data analysis to optimize strategies and contribute to measurable business results. The position offers a remote work arrangement with occasional travel.

Requirements

• Proven experience in product marketing, ideally with a background in clinical, educational, or assessment-focused industries
• Strong ability to craft strategic messaging grounded in customer research and voice-of-customer insights
• Skilled at developing and executing marketing campaigns that drive measurable business results
• Experience supporting sales enablement through development of training materials and pitch content
• Analytical mindset with the ability to interpret data and convert insights into action
• Excellent cross-functional collaboration and communication skills, especially with sales, product, and customer-facing teams
• Comfortable leading customer engagement initiatives such as surveys and interviews to inform marketing and product strategy

Responsibilities

• Lead and support sales enablement efforts by developing training decks, demo guides, and other materials that equip the team to confidently position and sell the Battelle suite
• Develop and execute marketing campaigns that support BDI billings, crafting compelling materials such as brochures, email campaigns, and sales decks
• Manage and prioritize a content calendar designed to boost conversion and retention across clinical product lines
• Collaborate with Product and Sales to analyze market data, campaign performance, and ROI, using insights to optimize strategy
• Lead voice-of-customer (VOC) efforts through surveys, interviews, and focus groups, translating feedback into impactful messaging and product improvements
• Support cross-sell marketing efforts by positioning adjacent clinical products like WMLS and Bateria alongside the WJ V
• Continuously test and refine product positioning based on customer insights and market dynamics

Benefits

• Medical, Dental, and Vision plans
• Company paid basic life and AD&D insurance
• Company paid short-term and long-term disability
• Supplemental life insurance options
• Company paid Employee Assistance Program (EAP)
• Retirement plan with discretionary company matching
• Flexible Spending Account (FSA) and Health Savings Account (HSA) options
• Premium subscription to Calm for employee and dependents
• Company paid time off (PTO)
• 13 named holidays, 2 floating holidays, and 4 early-release half days
• Quarterly Focus Days
• Flexible work arrangements
• Work-from-home expense reimbursement
• Tuition Reimbursement Program
• Company orientation and 30/60/90 Day Onboarding