Remote Manager, Customer Marketing

Summary

The job is for a Senior Customer Marketing Manager who will lead dynamic marketing campaigns to increase customer engagement, cross-selling, upselling, and retention at an unspecified company. The role involves developing strategies for cross-selling, upselling, and customer retention, as well as influencing teams to support growth.

Requirements

• Strong understanding of cross-selling techniques and strategies
• Ability to execute effective cross-selling campaigns based on customer behavior, preferences, and segmentation
• Proficiency in analyzing customer data and driving actionable insights
• Experience in leveraging customer segmentation, behavior analysis, and data-driven techniques to identify cross-selling opportunities
• Ability to design and execute integrated marketing campaigns that promote cross-selling opportunities
• Proficiency in developing compelling marketing messages, content, and offers that resonate with target customers
• Familiarity with various marketing channels, such as email, social media, website, and direct mail
• Proficiency in utilizing customer data and analytics to identify patterns, trends, and opportunities for cross-selling
• Ability to analyze campaign performance metrics, customer behavior, and sales data to measure effectiveness and optimize campaigns
• Strong collaboration skills with sales and customer success teams
• Continuous optimization mindset, including monitoring and analyzing campaign performance metrics, customer feedback, and market trends
• Experience with account-based marketing and leveraging modern martech stack including Salesforce, 6sense/Demandbase, advocacy platforms, Hubspot/Marketo, and content strategy for website personalization
• Strong analytics experience focused on developing results-driven demand-generation campaigns aligned with the customer journey and next best use case
• Ability to track performance metrics and continuously optimize campaigns

Responsibilities

• Build and execute effective campaigns and programs to promote cross-selling opportunities and maximize revenue from existing customers
• Work closely with various teams, including sales, product marketing, management, and customer success, to identify customer needs and drive incremental sales through targeted cross-selling initiatives
• Analyze customer data and drive actionable insights using customer segmentation, behavior analysis, and other data-driven techniques to identify cross-selling opportunities and tailor/personalize marketing initiatives accordingly
• Execute integrated marketing campaigns that promote cross-selling opportunities to high intent and verticals
• Develop compelling marketing messages, content, and offers that resonate with target customers
• Leverage various marketing channels, such as email, social media, website, and direct mail, to reach customers effectively
• Utilize customer data and analytics to identify patterns, trends, and opportunities for cross-selling
• Analyze campaign performance metrics, customer behavior, and sales data to measure effectiveness and optimize campaigns for improved results
• Work closely with marketing and sales teams to understand customer needs and align cross-selling efforts with sales objectives
• Monitor and analyze campaign performance metrics, customer feedback, and market trends to identify areas for optimization
• Conduct A/B tests, implement data-driven improvements, and iterate on cross-selling strategies to drive better results