Manager, Demand Generation

Summary

Join UpGuard's Marketing team as Manager, Demand Generation and execute strategic campaigns driving engagement and pipeline. Build and scale integrated campaigns across multiple channels, embedding account-based marketing (ABM) strategies. Leverage AI and workflow automation to streamline content creation and optimize campaign performance. Collaborate with Sales, Business Development, and other teams to ensure marketing efforts support revenue outcomes. Adapt campaign tactics based on regional buyer behavior and channel performance. Monitor and analyze key funnel metrics to assess campaign impact and improve conversion rates.

Requirements

• A minimum of 2 years in B2B SaaS marketing
• Strong analytical skills and a data-driven mindset, with an understanding of funnel metrics and campaign analytics to inform decisions, optimize performance, and align to business goals
• Hands-on experience with AI-powered content tools, such as Gemini and Unify GTM
• A roll-up-your-sleeves attitude, comfort with ambiguity, and a drive to move quickly and effectively in a dynamic startup environment
• Interest in cybersecurity or a demonstrated ability to ramp quickly in a technical domain

Responsibilities

• Build and Scale Integrated Campaigns : Own the execution and performance of integrated, multi-channel campaigns across digital, email, phone, paid, in-product experiences, and field channels. Ensure each campaign is tailored to the buyer's journey, key segments, and regional nuances
• Embed ABM Across Segments : Apply an account-based lens to campaign planning, whether 1:1, 1:few, or 1:many. Leverage firmographic, technographic, and intent data to guide targeting and personalization. Partner closely with Business Development, Sales, and Revenue Operations to align campaigns with strategic accounts and buying committees
• Harness AI and Workflow Automation : Use large language models to streamline content creation and platforms like n8n to automate workflows and campaign triggers. Enable rapid experimentation and improve operational efficiency
• Align Globally, Execute Locally : Adapt campaign tactics based on regional buyer behavior and channel performance. Adjust strategies for each geography to maximize effectiveness, whether through calls, emails, or in-person engagement
• Optimize Campaign Performance : Monitor and analyze key funnel metrics to assess campaign impact. Use attribution insights to improve conversion rates, accelerate pipeline velocity, and expand on high-performing initiatives
• Enable Sales Collaboration : Collaborate closely with Business Development and Sales to deliver timely lead insights, relevant campaign content, and coordinated follow-up plays. Ensure marketing efforts directly support revenue outcomes

Preferred Qualifications

• Familiarity with LLM-assisted content workflows and marketing automation tools such as n8n, Zapier, or similar orchestration platforms
• Experience designing and running demand generation campaigns in both product-led and sales-led growth environments, with a nuanced understanding of how messaging, channels, and KPIs shift across each
• Proven success operating in fast-paced startup environments, with the agility to launch quickly, respond to market signals in real time, and pivot campaign strategies when needed
• Strong cross-functional influence, particularly in aligning marketing with Sales, Business Development, Product Marketing, and RevOps to accelerate pipeline velocity and improve conversion

Benefits

• Monthly Lifestyle subsidy: Our employees use this for financial, physical, and mental well-being
• WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard
• Generous Compensation: The base salary for this role is between $90,000 and $120,000. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience
• $1,500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance
• Generous Annual Leave/PTO allowances: Time to recharge your batteries
• 18 weeks paid Parental Leave: Irrespective of parenting role
• Personal Leave Allowance: This includes sick & carer’s leave
• Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance
• Top-spec hardware: All team members will be provided with top-spec laptops for their roles