Manager, Market And Customer Activation

Summary

Join Career Renew as a fully remote Manager, Market and Customer Activation for B2B Electronics in the US! This role reports to the Global Head of Market and Customer Activation and focuses on driving global semiconductor market and customer activation strategy. You will be responsible for marketing and communications strategy execution, including digital marketing, content strategy, and brand awareness. Partnering with the business, you'll develop and manage integrated global campaigns. This position requires 10 years of experience in marketing and communications and a proven track record in B2B marketing. The company offers a flexible work scheme, diverse growth opportunities, and comprehensive benefits including healthcare, parental leave, and a performance bonus.

Requirements

• 10 years of experience in marketing and communications
• Proven experience in B2B marketing
• Strong ability in conceptualizing, planning, executing, and evaluating full spectrum of communications deliverables, including lead generation, digital marketing, media engagement, sales tool development and content creation
• Proven project management experience and handling multiple projects simultaneously
• Resourceful, results driven and able to work effectively in a matrix environment and tight deadlines
• Analytical with meticulous attention to detail, translate business and marketing strategy into an acquisition plan
• Good interpersonal skills including the ability to interact, influence and communicate effectively with all levels of management and different culture
• Creative, innovative and team-player

Responsibilities

• Drive global semiconductor market and customer activation strategy and implement promotion activities for the US and Europe regions
• Responsible for marketing and communications strategy and execution plans which include the digital marketing, content strategy, brand awareness, media engagement, demand creation and internal communications
• Partnering with the business, drive result-oriented integrated marketing communications campaigns to help achieve key strategic initiatives and brand awareness objectives of the electronics business
• Drive awareness and demand for electronics materials in global semiconductor market segment
• Develop and manage integrated global campaigns and own execution of its associated plan, including scope, target outcome, key metrics and measures, that could be leveraged globally and assist the tactical execution of those campaigns
• Responsible for content strategy by creating compelling contents and campaigns that attract, engage and retain the targeted persona
• Drive performance through a results-driven experimental approach, both in existing channels and by experimenting new techniques
• Work closely with marketing and commercial teams in managing launch date, activation activities and differentiated messaging to accelerate reach to key and emerging markets
• External communications for the US and Europe regions: Continuously enhance brand and customers intimacy along customer journey
• Establish a scalable marketing and communications strategy and execute it successfully across target personas, segments and markets with positive financial impact for the company
• Drive an integrated activation and communications strategy from sales engagement, digital marketing, event management, media relations to content marketing in support of the business priorities
• Position us as the recognized leader in electronics
• Work closely with the local commercial teams in product and solution activation campaigns and differentiated messaging to accelerate reach to key and emerging market

Preferred Qualifications

Bachelor's degree in chemistry, Business, Electrical or Electronics Engineering, or similar

Benefits

• Flexible work scheme with flexible hours, hybrid and work from anywhere policies
• Diverse national and international growth opportunities
• Globally wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and the company matching shares
• Annual performance bonus
• Comprehensive healthcare including mental health support and 401(k) plan matched by employer
• Family benefits including fertility support, fully paid parental leave, caregiver services
• Sickness leave, holidays, volunteer time off, summer Fridays & more