Manager, User Acquisition

Summary

Join Tala, a company on a mission to empower the financially underserved, as a Manager, User Acquisition. Lead and execute user acquisition strategies to drive exponential user growth while adhering to budget constraints. Leverage data analysis and multiple advertising platforms to optimize media buying initiatives. Conduct A/B testing to measure campaign impact and enhance targeting. Collaborate with global cross-functional teams. The ideal candidate possesses 5+ years of experience in app user acquisition, managing significant paid media budgets, and launching new channels. A strong analytical mindset and excellent communication skills are essential.

Requirements

• 5+ years proven experience in app user acquisition
• Directly managing an 8-figure+ paid social and programmatic budget
• Experience launching and learning into multiple new channels from the ground up, outside of usual domain expertise (e.g. launching paid search campaigns, coming from a paid social background)
• Demonstrated ability to design and execute incrementality tests quickly and efficiently
• Excellent communication and collaboration skills across global teams

Responsibilities

• Develop and execute end-to-end user acquisition strategies aligned with driving exponential user growth under payback guardrails
• Utilize a deep understanding of multiple advertising platforms’ algorithmic functions to maximize campaign performance
• Quickly analyze complex data sets to extract actionable insights and inform decision-making
• Design and execute incrementally tests to measure the true impact of marketing campaigns
• Develop a thorough understanding of customer motivations and user behavior to enhance targeting and creative messaging
• Clearly communicate insights to stakeholders
• Partner with cross-functional teams around the globe to drive user growth

Preferred Qualifications

• Understanding of statistical modeling and experimental design (e.g. bayesian methods, causal inference)
• Experience driving high-scale acquisition from paid social and programmatic media buying, but not exclusive to these channels