Manager, User Acquisition

Summary

Join Tala, a company on a mission to empower the financially underserved, as a Manager, User Acquisition. Lead and execute user acquisition strategies to drive significant growth. Leverage data analysis and creative thinking to optimize media buying. Collaborate with global teams to achieve growth objectives. The ideal candidate has 5+ years of experience managing large paid media budgets and launching new channels. This role requires a data-driven approach, strong analytical skills, and excellent communication abilities. Tala offers a remote-first work environment and a diverse, inclusive culture.

Requirements

• 5+ years proven experience in app user acquisition
• Directly managing an 8-figure+ paid social and programmatic budget
• Experience launching and learning into multiple new channels from the ground up, outside of usual domain expertise (e.g. launching paid search campaigns, coming from a paid social background)
• Demonstrated ability to design and execute incrementality tests quickly and efficiently
• Excellent communication and collaboration skills across global teams

Responsibilities

• Develop and execute end-to-end user acquisition strategies that drive exponential user growth within payback guardrails, utilizing a deep understanding of the algorithmic functions of multiple advertising platforms to maximize campaign performance
• Quickly analyze complex data sets to extract actionable insights and inform decision-making & design, and execute incrementality tests to measure the actual impact of marketing campaigns
• Develop a thorough understanding of customer motivations and user behavior to enhance targeting and creative messaging
• Communicate insights to stakeholders—partner with cross-functional teams around the globe to drive user growth