Market Development Representative

Summary

Join BlueVoyant as a Market Development Representative (MDR) and contribute to optimizing lead conversion processes and enhancing marketing initiatives. This remote role involves collaborating with various teams to improve lead follow-up, develop conversion strategies, manage events and webinars, and leverage data-driven insights. You will utilize sales and marketing technologies to enhance communication and target key accounts. Strong analytical, communication, and collaboration skills are essential, along with the ability to manage multiple projects. Experience with sales technologies and ABM tools is preferred but not required.

Requirements

• Possess strong analytical skills and ability to leverage data for decision-making
• Demonstrate excellent communication and collaboration skills
• Exhibit the ability to work independently and manage multiple projects simultaneously

Responsibilities

• Work alongside the demand generation marketing team, operations teams, and sales representatives to improve lead follow-up processes
• Develop and implement strategies to increase conversion rates on marketing-generated activities
• Drive regional efforts to boost attendance at events and webinars
• Collaborate with teams to ensure successful execution and maximum engagement
• Assist in converting leads from the top to the middle of the sales funnel
• Utilize data-driven insights to refine outreach strategies and improve conversion rates
• Leverage sales email technology platforms such as Salesloft, Outreach, and Apollo to enhance communication efficiency
• Employ sales prospecting tools like ZoomInfo to identify and engage potential leads
• Utilize Account-Based Marketing (ABM) tools such as 6sense to target and reach key accounts
• Integrate AI into messaging and processes to streamline operations and improve customer engagement

Preferred Qualifications

• Have experience with sales email technology and sales prospecting tools
• Show familiarity with Account-Based Marketing (ABM) tools and AI integration