Market Development Representative

Summary

Join Echo360 as a Market Development Representative and play a key role in driving sales growth within higher education and corporate learning markets. This fully remote position focuses on lead generation, market analysis, and sales strategy execution. You will collaborate with cross-functional teams, identify untapped opportunities, and build a robust pipeline of potential clients. Success in this role requires proven sales experience, strong communication skills, and a deep understanding of the target markets. Echo360 offers a competitive salary and comprehensive benefits package.

Requirements

• 3+ years of experience in sales, business development, or market strategy, preferably in EdTech, SaaS, or related industry
• Strong understanding of higher education and corporate learning environments
• Fluency with CRM tools including Salesforce, Outreach, ZoomInfo to manage sales pipelines and campaigns effectively
• Proven track record of achieving or exceeding sales targets through innovative strategies and customer-centric solutions
• Excellent communication and relationship-building skills
• Strong analytical mindset with experience in market research and sales performance analysis
• Self-motivated and adaptable, thriving in both independent and team-driven environment

Responsibilities

• Conduct comprehensive market research to identify untapped opportunities and emerging trends in the higher education and corporate learning sectors
• Build, manage, and optimize a robust pipeline of potential clients, focusing on new customer acquisition and expansion sales
• Qualify opportunities and build trust with key decision-makers to accelerate the sales cycle
• Develop and execute strategic go-to-market initiatives, including competitive positioning and targeted sales approaches, to establish and grow Echo360’s market presence
• Partner with marketing, product, and enablement teams to craft tailored campaigns and resources that address specific market needs
• Monitor and analyze market trends, customer needs, competitor activities, and industry dynamics to refine strategies and inform sales approaches
• Track performance metrics, and provide actionable insights to improve outcomes

Benefits

• Medical, dental, vision, life & disability insurance
• A 401(k) plan with company match
• An unlimited PTO policy