Market Lead

Summary

Join Laka, a fast-growing insurance company, as a Market Lead to shape our market strategy. You will collaborate with the Retail Product Manager and VP of Retail to define product positioning, develop go-to-market strategies, and identify key market opportunities. Responsibilities include executing business strategies, identifying customer needs, and leading a team of channel managers. This role requires 8+ years of experience in high-growth D2C companies, a proven track record in go-to-market strategies, fluency in English and French, and 3+ years of line management experience. Laka offers a remote-first work environment, share options, a company bonus scheme, generous paid time off, a pension scheme, private medical insurance, and various other perks.

Requirements

• 8+ years of experience in high-growth D2C companies, with a strong background in growth marketing and go-to-market strategies
• Proven track record in developing and executing end-to-end go-to-market strategies, including performance marketing, CRM, affiliate marketing, and community management, with a focus on scaling user acquisition, revenue, and market share
• Fluent in English and French (additional European languages are a bonus)
• Passion for the cycling industry and familiarity with the French cycling market
• 3+ years of line management experience
• Comfortable working with performance and marketing attribution data

Responsibilities

• Develop and execute the market’s business strategy alongside the Retail Product Manager and VP Retail
• Define our product positioning and devise and deliver our Go-to-market and Marketing strategy for the market
• Identify market opportunities, customer needs, and competitive landscape to inform decision-making alongside the Product Manager
• Develop a point of view on market trends, customer behaviours, and competitive changes that impact Laka. Drive in-depth market research alongside our Product Manager
• Responsible for performance incl P&L of market
• Lead a team of channel managers to implement marketing campaigns with the support of channel managers and ownership of certain channels

Preferred Qualifications

A passion for cycling or related industries—it’ll give you a leg up in understanding our audience and brand ethos

Benefits

• Remote-first way of working - you choose whether you work from home or our beautiful offices in London & Bristol (we have no minimum expectation of how many days you come in, although we'd love to see your friendly face!)
• Share options - we want you to be rewarded for Laka's success - everyone in the business is granted share options when they join
• Company bonus scheme - if the company hits its targets, you'll get a cash bonus of 5% of your base salary annually
• Annual leave - 25 days holiday (plus bank holidays), with the option to roll over up to 5 days per year
• Pension scheme - Laka pays 3% of your base salary into your pension to help you save for the future
• Private medical insurance - we’ll give you individual private cover, with the option to add partners & dependants too (at a small cost)
• Home set-up allowance - in addition to letting you choose the kit you want (MacBook or Windows laptop, plus additional equipment like screens, keyboard, etc), we'll also give you a one-off budget of £200 to get anything else you want in order to make your homeworking environment a comfortable place to be
• Lunch on us - £15 every first Wednesday of the month to enjoy lunch on Laka - pop out locally with people in the office, or order-in at home, the choice is yours
• Company-wide events - we love getting everyone together as much as possible - expect regular events throughout the year, for team building, bonding, and general good old-fashioned fun!
• Monthly socials - as if quarterly company events weren't enough, we also give each office a budget for a monthly social activity (think anything from low-key dinner & drinks through to adventure golf, paddleboarding, bowling, electric darts, trampoline parks and more!)
• Laka swag - we'll give you some lovely Laka kit to get you started, including a jumper & t-shirts so you can feel (& look) like part of the family
• Laka credit - for all you cyclists, we'll give you £10 credit per month towards insuring your bike(s) with us - plus give you access to a bunch of cycling industry discounts
• Mental health support - unlimited support via Spill, including one-to-one therapy sessions