Spring Health is hiring a
Marketing Analytics Lead

Summary

Join Spring Health on our mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. As a Marketing Analytics Lead, you will be responsible for analyzing marketing data to drive strategic decisions and optimize performance.

Requirements

• 5+ years of experience in marketing analytics, with a focus on B2B marketing
• Strong proficiency in Google Analytics, Mixpanel, and Looker, or other analytics tools
• Strong proficiency in Salesforce, Hubspot, and Ringlead
• Ability to translate complex data into actionable insights
• Experience with account-based marketing (ABM) and data-driven decision-making
• Excellent communication skills and ability to collaborate with cross-functional teams

Responsibilities

• Own the data hygiene for the marketing team, ensuring accuracy and consistency across all data sources to enable effective decision-making
• Collaborate with Sales, BI, and Marketing Leadership to ensure alignment on data needs, forecasts, and performance metrics critical to achieving KPIs
• Own key marketing analytics processes such as weekly/monthly/quarterly reporting, attribution, lead routing, and pipeline analysis to ensure accurate tracking and reporting of marketing performance
• Partner with the Business Intelligence (BI) team to set up and maintain tracking mechanisms and dashboards that provide real-time visibility into key marketing metrics
• Enable the marketing team to track and report on their own campaign performance, providing tools, training, and support to foster self-sufficiency in data reporting
• Execute on marketing analytics initiatives to ensure the right data is collected and interpreted to optimize campaigns and improve lead generation
• Provide actionable insights based on data analysis to help inform marketing strategies, improve conversion rates, and maximize ROI
• Continuously monitor and improve the integrity and accessibility of marketing data to ensure that teams are equipped with the necessary information to drive results

Benefits

• Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• 10 allocated sick days per year
• Flexible paid time off in addition to 12 paid holidays throughout the year
• Access to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management
• Spring Renewal: When you hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave to renew and recharge
• 4-4.5 months of fully paid parental leave
• Spring Health provides team members and their families with sponsored access to Bright Horizons child care, back-up care, and elder care
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses