Cross Sell Product Marketing Lead

Summary

Join Gusto as a Product Marketing Lead and drive the strategy and execution of cross-selling Gusto products to a network of 14,000+ accounting firms. This senior individual contributor role is a key growth driver for the company. You will be responsible for understanding the market, creating positioning and messaging, delivering go-to-market strategies, and collaborating with cross-functional teams. The ideal candidate possesses 10+ years of experience in product launch, adoption, and cross-selling strategies, along with a strong understanding of customer insights and data. Gusto offers a competitive salary, benefits, and the opportunity to work in a collaborative and inclusive environment.

Requirements

• 10+ year track record of success driving product launch, adoption, and cross selling strategies and execution of significant scale and complexity
• 8+ years in PMM
• Experience using customer insights and data to inform segmentation, buyer personas, messaging, competitive positioning, packaging recommendations, and go-to-market plans
• General management mindset, accelerated at driving strategic alignments in a matrix organization, exceptional cross-functional collaboration and leadership, and the ability to communicate effectively with senior leadership teams
• Strategic thinking, analytical skills, combined with a “roll up the sleeves” doer attitude

Responsibilities

• Understand the market: Identify unmet/underserved customer needs and develop ideal customer profile and segmentation for each cross-selling product. Evaluate market trends, competitive landscape, and customer feedback to support product roadmap development and identify GTM path to commercial success
• Create Positioning, Messaging, and Packaging: Articulate who we serve, how we are differentiated and deliver value, and develop value propositions and messaging. Contribute to packaging and promotion development based on market, customer and competitive insights
• Deliver Go-to-Market Strategy and Business Impact: Use insights on how to reach target customers across their buying journey to design go-to-market strategies that hit metrics that matter, including leads, attach, and revenue targets. Work closely with Revenue teams (Sales, Marketing, Revenue Operations) to plan and execute GTM campaigns, and ensure market penetration and growth
• Strategy and Planning: Serve as the connective tissue between GTM, multiple Product teams, and other cross-functional teams to drive strategy, goal setting, execution, and business performance measurements. Track to ensure we are delivering against commitments on a monthly, quarterly, and annual basis

Benefits

• Our base salary cash compensation range for this role is $152,000 to $175,000 in Denver and most other remote locations, and $187,000 to $210,000 in San Francisco and New York City
• Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role)
• When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required