Marketing Assistant

Summary

The job is for a Marketing Assistant at Anka, an e-commerce platform that enables transactions worth over 50 million dollars in 175 countries. The role involves managing newsletters, moderating content, curating and scheduling social media posts, reporting performance metrics, and assisting in product selection and curation.

Requirements

• Proven experience in a marketing or related role
• Creative thinker and social media savvy
• Strong interest in African fashion, crafts and culture
• Excellent written and verbal communication skills
• Detail-oriented with excellent organizational skills
• Ability to multitask and prioritize tasks effectively

Responsibilities

• Newsletter management (curation, creation, scheduling, drafting copy, designing templates, personalization, A/B testing, monitoring email performance, optimizing for engagement and conversion)
• Moderation (review flagged products on the marketplace, assist for copycats moderation and tracking)
• Curation and Social media management (development and execution of social media strategies on FB,IG, TikTok, Pinterest, curate and schedule engaging content, monitor social media channels, respond to comments, engage with the audience)
• Reporting (reporting of social media and newsletter performance metrics, learn to analyze data and identify trends, contribute to the preparation of reports and presentations)