Marketing Automation Associate

Summary

Join WisdomTree Investments as a Marketing Associate and contribute to the success of our U.S. Marketing team. This role requires 3+ years of digital marketing experience and proficiency in email marketing platforms like Salesforce Marketing Cloud. You will manage email campaigns, build and revise email templates, and perform quality assurance checks. Strong data manipulation skills using Excel and Salesforce are essential, along with excellent communication and organizational abilities. The position offers a competitive salary ($110,000 - $120,000 annually), a discretionary bonus, and a comprehensive benefits package. This is a fully remote position, aligning with WisdomTree's "Work Smart" philosophy.

Requirements

• Undergraduate degree (preferred focus on business, economics, or marketing)
• 3+ years of relevant experience
• Experience using email sending programs such as Salesforce Marketing Cloud, Eloqua, or Marketo
• General understanding of email Marketing best practices, Sales processes, and Sales development tools
• The ability to be self-driven and engaged in a fully remote work environment
• Excellent logical reasoning and analytical mindset to effectively assess and communicate metrics
• Experience prioritizing multiple requests, Strong organizational and interpersonal skills
• Proficiency in Excel (V and X Lookups Pivot tables)
• Passionate about the digital landscape with desire for continuous learning and development
• Must have a basic understanding of data tables and strong data manipulation skills

Responsibilities

• Support the U.S. Marketing team to ensure email campaigns are completed and deployed on time
• Build, proof, and revise emails and templates in a CRM platform
• Constant, detailed communication with key members of the marketing team to ensure quality and success of emails
• Complete quality assurance checks on every email campaign
• Utilize Salesforce, Excel, and or database objects to modify and update subscriber lists and create segmentation groups
• Develop and document efficiencies in current and future processes
• Co-manage campaign pipeline to ensure all campaign components are in place to ensure smooth campaign launches
• Data analysis and ability to work in Excel, SFDC, and provide input for writing requirements for SQL queries
• Develop skillset of Email Sending Platform through training and obtaining certification

Preferred Qualifications

• Financial services experience
• Basic knowledge of SQL, CSS and HTML
• Experience working within a startup product environment
• Understanding the end-to-end data flows across Marketing and Sales tech stacks

Benefits

• $110,000 - $120,000 a year
• Annual discretionary bonus
• Competitive benefits package
• Fully remote work environment