Marketing Automation Specialist

Summary

Join HomeBuddy, a fast-growing home improvement platform, as a remote Clay Automation Specialist! This full-time position offers flexible hours with core working hours between 6 AM and 12 PM CDT, Monday-Thursday. You will be responsible for building and maintaining high-performance automation workflows, integrating data from various sources, and ensuring data quality. The role requires 2+ years of B2B automation experience and proficiency with Clay automation workflows. HomeBuddy provides a flexible schedule, paid time off, work equipment allowance, competitive compensation, wellness benefits, and professional development opportunities.

Requirements

• 2+ years of experience in B2B automation [inbound and outbound] and sales processes
• Experience with data enrichment and prospecting workflows
• Strong technical problem-solving abilities
• Experience with performance monitoring and optimization
• Strong focus on automation reliability and error prevention
• Ability to balance resource efficiency with data quality
• Proficiency with Clay automation workflows
• Experience with complementary tools (Instantly, LinkedIn Sales Navigator, Apify, MillionVerifier)
• Knowledge of email deliverability fundamentals (SPF, DKIM, DMARC)
• Intermediate understanding of AI prompting and implementation

Responsibilities

• Building and maintaining high-performance automation workflows
• Customizing and optimizing waterfall strategies using multiple data sources
• Monitoring and improving automation success rates and response times
• Implementing proactive error detection and resolution systems
• Creating and maintaining automated Clay tables with focus on data accuracy
• Developing efficient enrichment processes using multiple data sources (Apollo, ZoomInfo, LinkedIn)
• Implementing quality control measures for data validation
• Establishing testing protocols for automation deployments
• Documenting technical solutions and best practices
• Maintaining system stability and performance standards
• Building scalable and reliable integration workflows

Preferred Qualifications

• Experience with iPaaS automation platforms (Make/Zapier)
• Background in sales operations or prospecting

Benefits

• Enjoy the freedom to work from anywhere without being tied to one place - while ensuring you are available to our team during the agreed working hours
• Achieve a harmonious work-life balance with a flexible schedule tailored to your local needs, along with paid vacation, sick leave, and local holidays
• Empower yourself with work equipment of your choice partially paid for by HomeBuddy and up-to-date apps and tools to maximize your productivity
• Feel valued and appreciated with an industry-leading compensation package
• Get recognized and rewarded for both outstanding individual efforts leading to extraordinary results and our team success
• Enhance your well-being with our allowance program covering fitness activities and mental health programs
• Learn and expand your knowledge by both working on complex tasks and using paid training opportunities, including courses, events, and conferences