Marketing Data Analyst

Summary

Join Boldr, a global B-Corp, as a Marketing Specialist and play a pivotal role in supporting the success of our marketing initiatives. You will manage data, streamline processes, and ensure seamless execution of marketing campaigns and reporting. This role is integral to maintaining operational excellence and driving impactful marketing results. We are seeking an impact-driven individual passionate about Boldr's growth and purpose. You will leverage data analytics, perform research and testing, collaborate with team members, and create reports. Your contributions will directly influence marketing strategies and campaign success. This position offers opportunities for professional growth and development within a dynamic and values-driven organization.

Requirements

• Applicable knowledge of marketing data analytics and tools
• Hands-on experience with Meta Ad Manager, Asana, Google Analytics, Excel, Canva, OMS systems
• Outstanding communication, interpersonal, and presentation skills
• Excellent organizational and time management skills

Responsibilities

• Leverage data analytics to assess the performance of marketing campaigns and provide actionable insights
• Use this data to support decision-making within the marketing team and to align marketing activities with broader revenue objectives
• Perform research, analyses, and testing with a variety of tools to gain insights and shape marketing strategy
• Extract and analyze key marketing performance metrics for monthly reports
• Collaborate with team members to optimize automation and lead-nurturing processes through email, content, events, and social channels
• Assist in the execution of marketing plans to reach audiences through targeted channels
• Create and distribute monthly reports on critical metrics for lead generation, website traffic, and other KPIs
• Assist marketing manager in the development and execution of campaigns, new product launches, social media, upselling, cross-selling, and sales enablement
• Assist marketing managers in managing data for integrated marketing campaigns across offline and online tactics
• Translate complex data and analytical models into insights that can be used to develop marketing strategies
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
• Planned and executed initiatives to reach the target audience through appropriate channels (social media, e-mail, etc.)
• Liaise with all concerned parties to guarantee adequate planning, execution, and monitoring of marketing activities
• Stay up to date with market and online trends relevant to the brand to ensure campaigns and promotions are relevant within each market
• Maintain awareness of best practice marketing techniques/tools to achieve successful campaigns and promotions

Preferred Qualifications

• Previous working experience as a Data Marketing Analyst or Account Manager for 4 years is desirable
• Good project management skills and experience with project management tools, particularly Asana would be a plus

Benefits

• Paid Time Off
• Work From Home
• Training & Development
• Mental Health Program
• Philhealth Coverage