Marketing Data Analyst

Summary

Join Colibri's team as a data-driven Marketing Analyst to support performance analysis across our real estate brands. You will develop and maintain brand scorecards, analyze website and channel performance, evaluate campaign effectiveness, and collaborate with cross-functional teams. This role requires strong analytical skills, data storytelling abilities, and proficiency in analytics tools. You will translate complex data into engaging reports, conduct market research, and provide recommendations to enhance marketing strategies. The ideal candidate will have a Bachelor's degree and 3-6 years of experience in marketing analytics.

Requirements

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field
• 3-6 years’ experience in marketing analytics
• Proven experience in marketing analytics, performance tracking, or a related role
• Strong proficiency in analytics tools (e.g., Google Analytics, Matomo, Power BI) and Excel
• Excellent analytical skills with the ability to interpret complex data sets and provide actionable insights
• Exceptional written and verbal communication skills, with a demonstrated ability in data storytelling and crafting compelling narratives
• Familiarity with digital marketing channels and platforms (e.g., paid media, SEO, email, social)
• Understanding of A/B testing and conversion rate optimization
• Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously
• Self-starter with a collaborative mindset and a passion for data-driven decision-making
• Curiosity in data and customer behavior

Responsibilities

• Develop and maintain weekly and monthly brand scorecards to track KPIs, providing performance insights and actionable recommendations
• Analyze website and channel performance metrics across multiple real estate brands to identify trends, opportunities, and areas for improvement
• Evaluate campaign performance, including paid, email, social, and SEO efforts, and provide actionable insights to improve ROI
• Collaborate with cross-functional teams to assess the effectiveness of special projects and initiatives, delivering comprehensive performance reports
• Support team members by conducting deep dives into specific data sets to uncover actionable insights and inform strategic decisions
• Translate complex data into clear, concise, and visually engaging reports for non-technical audiences
• Leverage storytelling skills to present data insights in a compelling and impactful manner, driving stakeholder understanding and buy-in
• Conduct market research and competitive analysis to inform strategy and identify industry trends
• Provide recommendations to enhance marketing strategies, optimize conversion rates, and improve the customer journey
• Build and maintain dashboards to track KPIs, providing regular updates to stakeholders on key metrics and progress toward goals
• Support ad-hoc analytical projects as needed, contributing to the broader marketing strategy