Marketing Design Lead

Summary

Join Triple Whale, a leader in e-commerce business intelligence, as their experienced Marketing Design Lead! You will lead the marketing design function, developing and executing compelling marketing assets across various channels. This player-coach role involves hands-on design work and managing agencies and freelancers. You'll define the design vision, manage resources, ensure brand consistency, and collaborate with various departments. Success requires proven experience, strong design skills, agency management expertise, and a strong portfolio. This is a fast-paced, dynamic opportunity to make a significant impact.

Requirements

• Proven experience as a Marketing Design Lead or in a similar role
• Strong design skills, ideally in multiple disciplines, to execute great work
• Experience effectively managing agency and freelance resources to extend marketing design capacity
• Comfortable navigating a fast-paced and dynamic early startup environment
• A strong portfolio showcasing diverse creative work across multiple channel
• Deep understanding of design principles, branding, and storytelling
• Proactive, strategic, and self-motivated
• Strong interpersonal skills and the ability to work collaboratively in a team environment
• Proficiency with creative tools such as Adobe Creative Suite, Figma, and other relevant platforms
• At least 7 years experience

Responsibilities

• Define and drive the design vision and strategy, ensuring alignment with the company’s overall brand and business goals
• Oversee the ideation, development, and execution of creative campaigns and assets across digital, print, video, social, and other channels
• Manage agencies and freelancers — ideally pulling from your own network of trusted resources — to ensure excellent execution. Own the resourcing strategy as the company and the marketing team evolve, determining the right balance of in-house and external resources
• Codify the recent evolution of our brand’s visual identity, updating brand guidelines to ensure consistency and integrity across all creative assets
• Work closely with marketing, product, and other departments to align marketing design efforts with broader strategic objectives
• Present creative concepts and campaigns to internal stakeholders, incorporating feedback while maintaining the integrity of the creative vision
• Utilize analytics and insights to evaluate the effectiveness of creative campaigns and identify opportunities for improvement
• Manage the creative budget, ensuring projects are delivered on time and within scope

Preferred Qualifications

• Previous experience leading a brand redesign or evolution / refresh
• Previous experience working on large integrated campaigns
• Previous experience in both an agency environment and in-house at a tech startup
• Knowledge of DTC / Ecommerce space
• Command of several design disciplines (animation, web design, etc.)

Benefits

• Competitive salary, benefits, and equity
• Parental leave and flexibility for families
• Generous PTO. We want you to relax when you need to relax!
• Excellent medical, dental, and vision coverage
• 3% matching 401K