Remote Marketing Lead

Summary

Join our team as the Marketing Lead for Anichess, where you will develop and execute comprehensive marketing strategies to promote our innovative chess learning platform. As a key player in driving the growth of Anichess, you will be responsible for brand positioning, customer acquisition initiatives, and digital marketing campaigns.

Requirements

• Bachelor's degree in marketing, business, or a related field. A master's degree is a plus
• Proven experience (8+ years) in marketing roles, preferably in the tech or education industry
• Strong understanding of digital marketing channels, techniques, and best practices
• Demonstrated success in developing and executing marketing strategies that drive user acquisition and revenue growth
• Excellent written and verbal communication skills, with the ability to craft compelling marketing content
• Proficiency in marketing analytics tools and platforms to measure and optimize campaign performance
• Familiarity with chess and/or the chess community is a plus
• Ability to work in a fast-paced startup environment, multitask, and meet deadlines
• Leadership skills with the ability to motivate and collaborate with cross-functional teams
• Creative thinking and problem-solving abilities, with a growth mindset and a passion for innovation

Responsibilities

• Develop and execute marketing strategies: Create and implement a cohesive marketing plan to drive brand awareness, user acquisition, and customer retention for Anichess
• Brand positioning and messaging: Define and communicate Anichess's unique value proposition, ensuring consistent and compelling brand messaging across all marketing channels
• Digital marketing campaigns: Plan and execute digital marketing campaigns, including search engine optimization (SEO), pay-per-click (PPC), social media advertising, email marketing, and content marketing to drive website traffic and user engagement
• Content creation and management: Collaborate with the content team to develop high-quality marketing collateral, including website content, blog posts, social media content, videos, and other promotional materials
• Social media management: Oversee and manage Anichess's presence on various social media platforms, engaging with the community, and driving engagement and brand advocacy
• Public relations and partnerships: Establish and nurture relationships with relevant industry influencers, media outlets, and strategic partners to enhance brand visibility and drive user acquisition
• Analytics and reporting: Track and analyze marketing campaign performance, website metrics, user behavior, and customer feedback to optimize marketing strategies and drive data-driven decision-making
• Market research and competitive analysis: Stay updated on industry trends, conduct market research, and analyze competitor activities to identify opportunities and stay ahead in the market
• Team leadership and coordination: Manage a marketing team, providing guidance, setting goals, and fostering a collaborative and results-driven work environment