Animoca Brands is hiring a
Marketing Lead, Remote - China

Summary

As the Marketing Lead for Anichess, you will develop and execute marketing strategies to promote this innovative chess learning platform, combining artificial intelligence (AI) with chess education. Responsibilities include creating marketing plans, brand positioning, digital marketing campaigns, content creation, social media management, public relations, analytics, market research, team leadership, and coordination.

Requirements

• Bachelor's degree in marketing, business, or a related field. A master's degree is a plus
• Proven experience (8+ years) in marketing roles, preferably in the tech or education industry
• Strong understanding of digital marketing channels, techniques, and best practices
• Demonstrated success in developing and executing marketing strategies that drive user acquisition and revenue growth
• Excellent written and verbal communication skills, with the ability to craft compelling marketing content
• Proficiency in marketing analytics tools and platforms to measure and optimize campaign performance
• Ability to work in a fast-paced startup environment, multitask, and meet deadlines
• Leadership skills with the ability to motivate and collaborate with cross-functional teams
• Creative thinking and problem-solving abilities, with a growth mindset and a passion for innovation

Responsibilities

• Develop and execute marketing strategies
• Brand positioning and messaging
• Digital marketing campaigns
• Content creation and management
• Social media management
• Public relations and partnerships
• Analytics and reporting
• Market research and competitive analysis
• Team leadership and coordination

Preferred Qualifications

Familiarity with chess and/or the chess community is a plus