Marketing Lead

Summary

Join us as a Marketing Lead at Lightning Labs, where you'll design go-to-market strategies, craft compelling stories around products, and lead content marketing efforts.

Requirements

• 3-5 years of experience in Product Marketing or writing-related role at a high-growth startup
• Attention to detail and strong writing and editing skills
• Creative thinker who can effortlessly communicate technical concepts to non-technical audiences
• High-level understanding of bitcoin, the Lightning Network, Lightning community, and Lightning Labs products
• Eagerness to try new things and energized by creative challenges

Responsibilities

• Develop value propositions, narratives, and positioning that translate product capabilities into solutions that better serve our customers and community
• Work cross-functionally to understand the latest product roadmap, frame products, and set narratives early in the product development process
• Collaborate with the VP of Product to craft and manage achievable timelines
• Drive blog development, and all associated marketing, to completion, coordinating with the Business team to ensure the value to users is clearly communicated
• Balance dynamics between explaining the tech and business value behind all products
• Create compelling, high-quality content to drive awareness and education around the Lightning Network, Lightning Labs and its products
• Support funnel growth activities, such as blog posts, press releases, engagement across social outlets, and community events
• Create collateral & messaging such as decks, detailed FAQs, client trainings, and more
• Build organic awareness and grow engagement across community platforms such as Slack, Telegram, Twitter, etc
• Work with the Business Development team to develop educational materials to drive customer acquisition

Preferred Qualifications

• Passion for bitcoin and Lightning
• Eagerness to engage with the Lighting community
• Interest in building and growing our Marketing vertical