Marketing Lead

Summary

Join Syndicate, a leading web3 company, as their Marketing Lead! In this role, you will develop and execute marketing strategies, focusing on technical content creation and community engagement. You'll work closely with the engineering team to translate complex technical concepts into compelling narratives for developers and enterprises. Responsibilities include managing social media presence, creating content calendars, analyzing key metrics, and staying current on industry trends. The ideal candidate has 5+ years of marketing experience, proven ability to simplify complex technical information, and a strong understanding of blockchain technology. Syndicate offers a competitive salary, equity, benefits, and a remote-first work environment.

Requirements

• 5+ years of experience in product, content, or general marketing
• Proven ability to translate complex technical concepts into clear, compelling content
• Experience working directly with engineering teams to develop content
• Strong writing and storytelling skills, with the ability to craft content for developer audiences
• Experience managing social media presence for a technical product
• Analytical skills with experience in content performance measurement
• Understanding of blockchain technology and Web3 infrastructure
• Must be authorized to work in the United States

Responsibilities

• Work with the engineering team, Head of Ecosystem, and Co-Founders to develop an in-depth understanding of our products, enabling you to create compelling narratives that educate and drive demand
• Develop and execute comprehensive marketing strategies that increase brand visibility and effectively reach target audiences
• Lead technical content development, collaborating with engineering to produce content, visuals/diagrams, and educational materials that help the market and developers understand our solutions
• Own Syndicate's voice across social channels (particularly Farcaster, X, and LinkedIn), to engage with the ecosystem and build awareness and relationships with customers
• Create and manage our content calendar across channels, aligning with market trends and audience behavior
• Identify and analyze target audience segments to tailor messaging and campaigns that resonate with each group
• Monitor and analyze key metrics across social media engagement, blog traffic, and newsletter performance
• Stay current with crypto and blockchain technology trends, integrating market insights into our marketing strategy
• Work with leadership to refine our positioning and messaging as we scale

Preferred Qualifications

• Prior experience in crypto/web3 marketing
• Success in an early-stage startup environment
• Experience in a remote-first environment
• Technical writing experience for developer audiences

Benefits

• Competitive Salary
• Equity Package
• Medical, vision, and dental insurance
• 401(k) - not matched
• $3,000 annual Employee Perks stipend (home office setup, health & wellness, learning & development, and software & subscriptions)
• Co-working space reimbursement
• Unlimited Vacation
• 2x annual full-team onsites (previously in Lisbon, Alta, Denver)