Atomic is hiring a
Marketing Manager

Summary

The job description is for a Marketing Manager role at a pre-launch B2B Fintech company backed by Atomic VC. The role involves developing and executing marketing strategies, crafting messaging, generating marketing collateral, analyzing performance, and supporting community events. The position is remote across the United States with a compensation of $120-160k base + equity.

Requirements

• 6+ years of experience in B2B SaaS, technology marketing, or interior design industry marketing
• Background in working with creative or similar B2B-focused audiences, preferably in startup environments
• Thorough understanding of online and offline marketing funnels
• Proven expertise in crafting compelling messaging, positioning, and content across diverse channels
• Strong track record of cross-departmental collaboration and managing complex projects from start to finish
• Experience producing and supporting external community events
• Proficiency in HubSpot or similar marketing automation platforms for campaign management and optimization
• Solid analytical skills, capable of interpreting data to enhance campaign performance and achieve business objectives
• Excellent verbal and written communication skills with a strategic and proactive problem-solving approach
• Strong ownership mentality with a determined attitude to achieve results
• Thrives in a fast-paced, agile environment, skilled at developing streamlined workflows
• Self-starter capable of driving strategic initiatives and tactical projects independently

Responsibilities

• Develop and execute a comprehensive B2B marketing strategy across all funnel stages to boost brand awareness and drive customer acquisition
• Analyze industry trends, technology capabilities, and competitive strategies to inform and recommend targeted marketing programs that deeply resonate with our audience
• Lead go-to-market plans for new product launches, including positioning, messaging, and promotional strategies
• Craft compelling messaging and strategic positioning that effectively communicates the unique value proposition of the product to target audiences
• Generate bold and creative program and campaign ideas to differentiate our brand in a competitive market
• Develop compelling marketing collateral, including sales decks, one-pagers, website content, blogs, case studies, and other materials to empower teams in sales efforts
• Own end-to-end communication campaigns across customer acquisition funnels, focusing on top-of-funnel engagement and lead conversion
• Monitor and analyze the effectiveness of all marketing programs, leveraging metrics and KPIs to optimize performance and drive continuous improvement
• Serve as the industry and product expert, understanding product strengths, weaknesses, competitive landscape, buyer personas, pain points, and value propositions to optimize the marketing funnel
• Support the marketing team with the planning, production, and execution of virtual & onsite events, community-building initiatives, and conferences
• Build out end to end customer lifecycle campaigns

Benefits

$120,000 - $160,000 a year