Binance is hiring a
Marketing Manager

Summary

This job is for a Marketing Manager in the Binance Americas region. The role involves managing regional marketing campaigns, localizing global campaigns, growing strategic partnerships, and increasing user base.

Requirements

• Fluency in Spanish and English is a must
• Minimum 5 years of relevant marketing experience, preferably in a fast paced industry
• Execution-oriented mindset - with the humility, drive, and scrappiness to get it done
• Must have a strong interest and knowledge in crypto/blockchain/technology
• Must be able to work independently
• Capable of work under pressure and short timelines
• Balance strategic planning with operations and execution
• Strong coordination skills and strategic mindset for marketing
• Familiarity with online and offline marketing avenues such as social media, community management, and event management
• Proven experience in growing and managing user base

Responsibilities

• Manage development and execution of regional and local product campaigns
• Own the local marketing strategy holistically including Growth initiatives, Strategic projects and a Full Funnel marketing program
• Design Marketing Campaigns accordingly and complete with Communication in own and earned, Performance marketing, Social Media and Activations
• Work with global marketing to localize relevant campaigns in service of user growth
• Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability
• Be user obsessed: Map out the user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns
• Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels
• Grow our user base and increase awareness of the Binance brand in fun, creative and informative ways
• Monitor /campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience
• Manage new media partnerships end-to-end to drive measurable growth
• Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth
• Help shape the Binance brand in Latam Region
• Team Management

Preferred Qualifications

A university degree relating to Marketing is a plus