Remote Marketing Manager

Summary

Join Crisis Text Line's team as a Marketing Manager and contribute to transforming the way people in pain access support at their fingertips. Drive critical marketing projects, build cohesion across brand touchpoints, and lead end-to-end management of marketing projects.

Requirements

• Bachelor's degree and 4+ years of experience in marketing, with a focus on campaign management, content creation, and project management
• Strong acumen for marketing strategy, tactics, and execution
• Proven ability to manage multiple projects and work streams with excellent communication and organizational skills
• A strong sense of creativity to develop innovative marketing campaigns and content
• Ability to think through and solve complex business problems with creativity and strategic thinking
• Exceptional writing and editing skills, with experience in producing copy for various digital platforms
• Strong analytical skills with the ability to interpret data and adjust campaigns
• Proficiency with marketing automation platforms (Salesforce), analytics tools (Google Analytics, etc.), project management software (Asana, Monday.com) and Search Engine Optimization software (e.g. SEMrush, Yoast SEO)
• High level of attention to detail and organizational skills to manage deadlines, budgets and deliverables
• Experience working in cross-functional departments and using influence to motivate productive teams

Responsibilities

• Drive critical marketing projects and campaigns from the briefing and creative stage, through internal socialization, to activation
• Help build cohesion across the external and volunteer-facing brand touchpoints
• Plan, develop, and execute marketing campaigns across multiple channels to meet business goals and KPIs
• Write compelling, brand-aligned content including campaigns, blogs, emails, ads, and landing pages that engage target audiences
• Lead the end-to-end management of marketing projects, ensuring timely delivery, proper documentation, resource allocation, and cross-departmental collaboration
• Conduct market research to identify trends, audience needs, comparative strategies, and incorporate findings into marketing strategies
• Analyze campaign performance and report on metrics, using data to optimize marketing efforts and drive continuous improvement
• Collaborate with our various teams to build marketing initiatives and materials to support business objectives
• Contribute to shaping the marketing vision and strategic approach for partnerships and individual giving from a short/medium/long-term perspective
• Contribute to shaping the marketing vision and strategic approach for our volunteer program and objectives
• Ensure all marketing efforts are consistent with the brand’s voice, positioning, and visual identity
• Create and implement strategies to drive lead generation, conversion, and retention

Preferred Qualifications

Experience in the nonprofit space

Benefits

• 20 paid holidays including Federal holidays like Juneteenth and Labor Day, Election day, Holiday break from Dec 24 through January 1, 2 renewal days, 2 floating holidays
• Flexible paid time off, including 15 vacation days, 3 personal days, 7 sick days
• Medical, dental, and vision benefits for the staff member and family at no cost to the employee
• 403B retirement plan (the nonprofit equivalent of a 401K): 3% contribution by Crisis Text Line to support building financial wellness, regardless of personal contribution
• 12 weeks paid parental leave (after 6 months of employment)
• Student loan repayment (after 2 years of continuous full time service)
• Family support through a virtual childcare platform
• Stipends/Allowances, including Mental health (Monthly), Internet Service (Monthly), Professional Development (Annual), Wellness (Annual), Home office setup (One time/First year)