Marketing Manager

Summary

Join Pepperstone as their Marketing Manager and play a crucial role in driving the company's strategic goals. You will focus on lead generation, customer acquisition, retention, digital initiatives, brand enhancement, and elevating customer experience. Daily tasks involve creating impactful advertising campaigns, managing the website, conducting data analysis, engaging on social media, implementing search marketing strategies, coordinating events, and crafting compelling content. This role requires leading the research, planning, and execution of data-driven marketing strategies and campaigns tailored to the German market. You will collaborate with internal teams and external partners to ensure a consistent and culturally attuned customer experience. The ideal candidate will have proven experience in managing campaigns and projects, proficiency in German and English, and experience with various marketing software. Pepperstone offers a competitive salary, bonus scheme, flexible working arrangements, and various other benefits.

Requirements

• Proficiency in written and spoken German and English
• Relevant experience in managing campaigns and projects
• Experience with creating, producing, and trafficking marketing campaigns such as promotional activity, print production, website updates
• Experience working with Content Management Systems (CMS), Salesforce and/or Marketing Cloud or similar marketing automation software
• Track record of operating independently, demonstrating creativity, and delivering results in an organised manner
• Strong time management skills with the ability to respond to and manage changing deadlines
• Exceptional verbal and written communication skills and the ability to communicate to varying audiences and stakeholders
• Excellent attention to detail
• Committed to ongoing learning and development

Responsibilities

• Lead the research, planning, and execution of data-driven marketing strategies and campaigns tailored specifically to the German market, with a focus on local brand positioning, lead generation, customer acquisition, and retention
• Supporting the Senior Marketing Manager and other stakeholders by creating, scheduling and organising regionally relevant campaigns and calendars, ensuring all campaigns are delivered on time and on budget
• Create campaign briefs and working with the EEA Marketing Executive, Design and Content teams to help deliver to the briefs; ensuring all messaging and creative assets are culturally relevant, linguistically accurate, and aligned with local customer behaviours and regulatory expectations
• Strengthen Pepperstone’s brand presence in Germany by increasing awareness, improving digital visibility, boosting customer engagement and driving local site traffic
• Plan and manage local advertising efforts, utilising German media outlets and platforms. Optimise marketing investment using digital metrics and performance data
• Continuously assessing and reporting on the results of campaigns and implementing improvements where necessary, working closely with Marketing Science to do so
• Collaborate closely with internal teams such as Sales, Product, Research, SEO, and UX, to ensure a consistent and culturally attuned customer experience across all touchpoints within the German market
• Build and maintain strong partnerships with local content publishers and regional advertising agencies to amplify brand reach and effectiveness
• Work with technology and data science teams to create personalised, timely and relevant customer outbound communication strategies
• Ensure that all marketing activities and materials targeting the German audience meet local regulatory standards and compliance requirements
• Organise and execute local events, seminars, and sponsorship activations in Germany to enhance brand visibility, engage with key audiences, and support customer acquisition and retention efforts
• Managing and working in close collaboration with our German Sales Teams in Dusseldorf

Preferred Qualifications

• Relevant Tertiary Degree (Communications, Marketing, Advertising, Business)
• E-mail or mobile marketing experience
• Experience in CFD and Forex industries
• Experience in a fast-moving digital B2C company

Benefits

• Competitive salary structure including company bonus scheme
• Annual remuneration review
• Employee referral bonuses for referring top talent to the company
• Genuinely collaborative and friendly culture
• Flexible and hybrid working
• Remote working option - work from anywhere for up to 6 weeks per year
• Ongoing personal development & learning opportunities
• 3 paid volunteering days per year & Workplace Giving Program
• 25 days of paid vacation
• Pension fund
• Employee monthly & quarterly recognition programs for outstanding performance and achievements
• Medical Insurance
• Regular events and celebrations
• Employee Assistance Program & Wellbeing