Marketing Manager

Summary

Join PointClickCare as a B2B Marketing Manager and own the planning, execution, and performance measurement of marketing campaigns. Drive product demand through various channels, collaborating with cross-functional teams. The ideal candidate will possess excellent communication and analytical skills, a data-driven approach, and a passion for building compelling value propositions. You will manage campaign budgets, leverage marketing automation, and explore new marketing strategies. The role requires utilizing AI-powered tools for campaign optimization and data-informed decision-making. You will manage multiple projects and communicate effectively with stakeholders. PointClickCare offers a competitive salary and benefits package.

Requirements

• 4+ years of B2B marketing experience
• Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience using data and metrics to measure Impact and determine improvements
• Experience with paid and owned and operated channels (i.e. email, onsite, etc.)
• Experience presenting ideas to various levels of an organization to gain support for initiatives
• Experience with Excel or Salesforce (data manipulation, macros, charts, and pivot tables)
• Proven success in developing and executing account-based marketing campaigns to drive engagement and revenue

Responsibilities

• Works across a dynamic ecosystem of stakeholders to develop, execute and maintain high-impact multi-touch campaigns inclusive of events, that inspire consumers and drive engagement
• Creations of marketing campaign briefs for the agency to facilitate. Provide clear communication on our goals and KPIs to ensure agency deliver results
• Manage campaign budget planning, forecast and P.O. creation to ensure spend is tracked, accurate and that we maintain our targeted cost per lead
• Responsible for consuming and leveraging Portfolio narratives to produce audience-centric derivative content
• Seek out ways to utilize marketing automation to improve MQL to SQL process for higher lead quality
• Research and refine new marketing approaches to reach and engage key audiences such as account-based marketing, field marketing, etc
• Leverage AI-powered tools and analytics to optimize marketing campaigns, enhance customer segmentation and drive data informed strategies for improved engagement and ROI
• Manage multiple projects and balancing contending priorities in a rapidly changing environment
• Provide clear, consistent, and frequent communication across stakeholders inclusive of campaign plans, tactics, goals, and performance of campaigns

Preferred Qualifications

• Experience managing external partners to develop marketing programs
• Experience managing large amount of data including customer segments and online campaign metrics
• 5+ years of B2B marketing experience
• Experience working with marketing agencies for execution
• Travel 20-30%

Benefits

$39.90 - $43.27 an hour