Project Growth is hiring a
Marketing Manager

Summary

Join our innovative educational platform as a Marketing Manager to drive marketing strategies, manage HubSpot, and enhance online presence.

Requirements

• 2+ years in a marketing management role, with a focus on digital marketing and lead management
• Excellent verbal and written communication skills in English
• Proficient in managing inbound leads and tracking marketing performance using HubSpot
• Strong understanding of SEO best practices to enhance website visibility and improve organic traffic
• Self-sufficient and proactive in taking initiative to drive marketing strategies and enhance brand presence
• Extensive experience with HubSpot, capable of building and managing complex marketing workflows and lead nurturing sequences
• Expertise in managing social media channels (Instagram, Facebook, Twitter, LinkedIn), engaging with audiences, and growing followers
• Proven ability to create and execute marketing automation strategies that nurture leads and drive inbound traffic
• Ability to track key marketing metrics like CAC, conversion rates, and ROI to improve performance
• Ability to take initiative and suggest new strategies to enhance brand visibility and engagement

Responsibilities

• Develop and create comprehensive creative briefs that outline marketing strategies and goals
• Be the in-house expert on HubSpot, responsible for setting up automation workflows, lead nurturing sequences, and integrating HubSpot with Pipedrive
• Partner with our design team to craft and implement marketing strategies that drive inbound traffic and improve lead quality
• Own and manage our social media presence across Instagram, Facebook, Twitter, LinkedIn, and others
• Drive the integration between HubSpot, Pipedrive, Slack, and Asana
• Develop tracking and reporting mechanisms to monitor the effectiveness of marketing campaigns
• Lead the creation and distribution of the monthly newsletter
• Apply SEO best practices to enhance website visibility and optimize content
• Conduct market research to stay ahead of trends and ensure marketing strategies are competitive and effective
• Be proactive in identifying new opportunities for growth and engagement

Preferred Qualifications

Genuine interest in financial literacy and empowerment through education