Trip Ninja is hiring a
Marketing Manager, Remote - Canada

Summary

The job is for a Marketing Manager at Trip Ninja, a global travel technology company based in Halifax, Canada. The ideal candidate has 4+ years of professional experience in online and offline marketing, including digital media, data analytics, and demand generation tactics. The role involves developing marketing plans, leading a team, and working with the commercial team to improve brand awareness and lead generation. Trip Ninja offers competitive compensation, benefits, remote work, flexible hours, 4 weeks' vacation, RRSP matching, parental leave, and opportunities for self-led learning.

Requirements

• 4+ years professional experience with Online and offline marketing: hands-on experience with digital media, including SEO/SEM, display, social, email, and affiliate channels
• 2+ years' experience working with technical or SaaS customers
• 1+ years’ experience with data analytics, understanding of A/B and multivariate testing, user segmentation, and reporting processes
• Knowledge of Demand Generation tactics and Lead Conversion principle
• Commitment to continuous improvement

Responsibilities

• Develop current marketing activation plans with a focus on brand awareness and lead generation using Paid, Earned, and Owned Media
• Lead a small team of internal and contracted specialists to ensure business unit growth and excellence
• Work within the commercial team and cross functionally to develop brand awareness, improve lead generation, manage content creation and curation, and create marketing collateral that converts

Preferred Qualifications

• Excellent verbal and written communication skills
• Hard working and detail-oriented
• Extensive experience creating audience segments and developing marketing campaigns that deliver a targeted message and create brand affinity
• Experience communicating with and engaging a variety of audiences
• Accomplished at leveraging full value from marketing automation processes and tools
• Ability to manage multiple threads of work

Benefits

• Competitive compensation and benefits package
• 100% remote work
• RRSP matching
• 4 weeks’ vacation: taking vacation and personal time is a priority
• Work-from-home: at our core we are remote-first company; we also offer our team members the ability to work abroad for up to 2 months per year
• Flexible work schedule: we are happy to work with our team to accommodate schedules that work for everyone
• Parental leave: we offer leave for all parents and are happy to accommodate the needs of anyone on our team who has children
• Engaging work: we solve the hard problems of the travel industry and provide endless opportunities to innovate
• Diversity, Equity, and Inclusion: we strive for a balanced team that values different viewpoints and life experiences and strive to maintain an equitable hiring process
• 10% time to allow for self-led learning and exploration of new skills