Remote Marketing Manager

Summary

VideaHealth is seeking a results-driven Marketing Manager to join their team. The candidate will be responsible for creating and executing multi-channel marketing campaigns, managing social media presence, optimizing website experience, analyzing performance metrics, and more. The ideal candidate has 5+ years of B2B marketing experience, a Bachelor's Degree in Business or related field, and is familiar with digital platforms like LinkedIn Ad Manager, Google Ads, Google Analytics, and HubSpot.

Requirements

• You’re a T-shaped marketer with expertise in digital marketing and campaign strategies
• Experience at an early-stage B2B healthcare technology SaaS company - ideally you were the first, second, or third marketing hire!
• 5+ years of experience in B2B marketing including aspects of digital marketing, content marketing, social media, email marketing, and online advertising
• Bachelor’s Degree in Business, Marketing, or a related field
• Experience using your strong analytical skills to fine-tune marketing program performance, identify trends, and inform strategic decisions
• Ability to manage multiple projects simultaneously and methodically autonomously
• Familiarity with an assortment of digital platforms such as LinkedIn Ad Manager, Google Ads, Google Analytics, and HubSpot
• Strong presenter with excellent writing skills who wouldn’t hesitate to host a webinar or deliver a (small) talk at a conference
• Experience managing agencies, partners, contractors, and freelancers

Responsibilities

• Create and execute multi-channel marketing campaigns that drive brand awareness, lead generation, and customer acquisition
• Design and execute email campaigns that nurture leads, engage buyers, and drive conversions
• Oversee the creation of engaging content that resonates with our target audience
• Manage VideaHealth’s social media presence, including content scheduling, engaging with followers, responding to comments and messages, managing paid amplification efforts, and analyzing social media performance metrics to refine strategies and drive key results
• Partner with an outside agency to ensure VideaHealth’s website offers a seamless and engaging user experience, with updated content, optimized navigation, and fast loading times
• Analyze paid and owned channel performance and the effectiveness of our demand generation programs
• Embrace the Unknown: Raise your hand and roll up your sleeves to tackle new marketing programs and initiatives

Preferred Qualifications

• HubSpot certification
• SEO and search marketing experience

Benefits

• Fast paced and collaborative work culture in which you can gain experience, grow your technical skills and work on a wide variety of challenges over your time with us
• Competitive pay, equity and benefits
• Agile organization where being senior translates to being a mentor and role model for others. We lead by example
• Technical challenges on the leading edge of innovation where software and machine learning