Demand Generation Manager

Summary

Join InfluxData as a Demand Generation Manager and spearhead the development and implementation of marketing strategies across multiple channels to boost brand awareness and attract prospects. You will collaborate with Sales and Marketing teams to optimize lead generation and accelerate deal closures. This role demands a creative mindset and a hands-on, results-oriented attitude to drive significant outcomes. Responsibilities include creating and optimizing brand awareness campaigns, designing and implementing multi-channel campaigns, developing digital advertising strategies, and collaborating with SDR teams. You will also manage demand generation budgets and forecasts and continuously monitor campaign effectiveness. The position requires 3+ years of experience in digital marketing and demand generation, preferably in B2B SaaS or developer-focused companies.

Requirements

• 3+ years of experience in digital marketing and demand generation, preferably in B2B SaaS or developer-focused companies
• Proven track record of managing and optimizing advertising campaigns across Google Ads, Bing Ads, LinkedIn, Reddit, and other digital platforms
• Experience with campaign analytics, performance tracking, and ROI optimization
• Experience with marketing automation platforms (Marketo must) and CRM systems (Salesforce preferred)
• Demonstrated ability to work independently and deliver results in a fast-paced, remote environment
• A highly motivated, self-starter attitude, who thrives wearing multiple hats in a fast-paced organization
• Excellent communication and project management skills with ruthless attention to detail

Responsibilities

• Create and optimize brand awareness campaigns targeting developers and enterprise decision-makers interested in time-series solutions
• Design and implement high-impact multi-channel campaigns to boost brand awareness and generate qualified leads
• Develop and execute comprehensive digital advertising strategies across Google Ads, Bing Ads, LinkedIn, Reddit, and other relevant platforms
• Develop and support ABM plays by partnering with marketing, content, and sales
• Work closely with sales and marketing operations to support and develop processes and campaign execution for both inbound and outbound lead generation
• Collaborate with SDR teams to educate them on campaign messaging and follow-up strategies
• Support trade show and virtual event promotion through digital channels
• Develop and execute content promotion strategies to amplify brand messaging
• Continuously monitor and seek opportunities to improve campaign effectiveness and provide regular reporting
• Manage demand generation budgets and forecasts

Preferred Qualifications

• Experience in the open source, database, developer tools, or IT infrastructure industry
• Knowledge of time-series data, IoT, or analytics markets

Benefits

• Medical/dental/vision insurance with 100% coverage for employees and dependents
• Company contribution to your FSA
• Flexible Time Off - take the time you need
• Life Insurance, short and long term disability insurance
• 401(k)
• Wellness programs
• Annual professional development budget
• Financial planning and legal advice