Digital Demand Generation Manager

Summary

Join Zip as our Digital Demand Generation Manager and help scale the company through its next growth phase. Collaborate with the GTM team, including product marketing and sales, to drive revenue by creating marketing campaigns targeting the U.S. mid-market segment. This role involves designing campaigns across various channels, nurturing leads, and analyzing campaign performance. You will work closely with sales and channel partners to maximize conversion rates and utilize tools like Google Analytics and Looker to measure success. The ideal candidate possesses high ownership, autonomy, and a strong willingness to learn. This position offers the opportunity to contribute to a company revolutionizing enterprise cybersecurity.

Requirements

Overall, we’re looking for individuals with high-ownership, autonomy, and willingness to learn

Responsibilities

• Design campaigns across SEO, digital advertisements, and physical advertisements, drive engagement, website visits, clicks, form fill-outs, content downloads, etc. from potential prospects in the U.S. mid-market segment
• Work closely with our sales and channel partnership team to nurture opportunities and maximize conversion
• Analyze performance across campaigns and setting up tools and workflows (Google analytics, looker, etc.) to measure success

Preferred Qualifications

• 5+ years of marketing experience, preferrably in B2B mid-market segment
• Experience designing, implementing, and measuring success across a wide range of campaign types from SEO to digital advertisements to physical advertisements and trade shows
• Experience marketing to IT, Cybersecurity, and Operational departments
• Strong written and verbal communication abilities