Lifecycle Marketing Manager

Summary

Join Jane, a remote-first company, and become their first dedicated Lifecycle Marketing Manager. Shape how Jane guides practitioners through their journey, from initial contact to long-term advocacy. Lead the strategy and execution of lifecycle programs across various channels, ensuring smooth onboarding and sustained engagement. Support customer marketing efforts, balancing scale and personalization. This role requires 5–7 years of experience in lifecycle, CRM, or growth marketing, along with hands-on experience with automation tools. Jane offers a competitive salary range ($118,800 to $185,500) and a comprehensive benefits package. The company values collaboration, humility, and a growth mindset, fostering a flexible and inclusive work environment.

Requirements

• You have 5–7 years of experience in lifecycle, CRM, or growth marketing
• You bring 3+ years of hands-on experience building automated journeys in tools like HubSpot, Braze, or Iterable
• You’ve built full-funnel programs, from onboarding to upsell to retention
• You’re comfortable with segmentation, personalization, and managing campaigns across multiple owned channels
• You’ve run A/B tests, interpreted results, and applied insights to improve performance
• You can pull reports or cohorts and use tools like Looker, Google Analytics, or Tableau to inform decisions
• You communicate clearly, collaborate well across teams, and thrive in ambiguity

Responsibilities

• Design and manage nurture, onboarding, upsell, and winback campaigns across owned channels
• Build and optimize multi-channel journeys using behavioral triggers, segmentation, and personalized content
• Partner with Product Marketing, Integrated Marketing, and Marketing Ops to deliver helpful, high-performing messaging
• Use A/B tests and control groups to iterate and improve campaign performance
• Track KPIs like activation, adoption, retention, and conversion to inform optimizations
• Create lifecycle playbooks and ensure strong data hygiene and compliance practices
• Use automation tools and customer data to build audiences and refine targeting

Preferred Qualifications

You have experience in B2B SaaS and/or have helped shape lead scoring models

Benefits

• This role has an annual salary range of $118,800 to $185,500
• Most new hires join at the accomplished stage, which for this role represents an annual salary of $141,000
• We also offer a comprehensive benefits package