Marketing Manager, Partner GTM & Enablement

Summary

Join HubSpot's Solutions Partner Program team as a Marketing Manager, Partner Enablement and accelerate partner success through comprehensive education and enablement programs. You will be responsible for developing and delivering training, educational resources, collateral, and knowledge transfer initiatives. The ideal candidate is a self-starter, comfortable with ambiguous projects, and eager to solve problems creatively. You will collaborate with various stakeholders, launch new products, enable partners on changes, and directly impact the growth of HubSpot, its customers, and thousands of global partner businesses. This role involves leading product launches, creating training programs, developing marketing collateral, and collaborating across multiple teams. The position requires experience in partner marketing, product marketing, or enablement, strong communication and project management skills, a growth mindset, and experience with AI in marketing and enablement.

Requirements

• Experience in partner marketing, product marketing, and/or an enablement role
• Storytelling and communication skills—you enjoy articulating your ideas, tailoring them to different audiences, and crafting a strong narrative, whether it's for an internal email, an external event, or an online course
• Strong project management and communication skills with ability to prioritize multiple projects and stakeholders while driving them from start to finish
• Have a growth mindset; a love for learning, figuring out how things work and evolving what exists today -- and willing to learn complex products to help translate them for our partners
• Currently exploring or applying AI to innovate in your work—especially in areas like marketing and enablement, surfacing new innovative ways of delivering value
• Creativity and an eye for detail, whether it's in creating a one-pager, training deck, event presentation, eLearning, or pitch deck
• Comfortable leading webinars, training and/or being the ‘face’ of an on-demand video
• Comfortable with ambiguity and an interest in the dynamic challenges of growing tech companies with a willingness to “figure things out”

Responsibilities

• Lead product launch execution for our global solutions partners by collaborating on creating the enablement, training, collateral and campaign materials required for partners to be successful at launch for some of our biggest products
• Distill information about HubSpot and partner strategy, as well as Partner Enablement efforts, and build the plan to bring products to market with and through our partners
• Own the creation of new enablement and training programs for our partners for key product launches
• Create multi-format training content including eLearning modules, webinars, documentation, and certification programs
• Utilize creativity to develop new ways of enabling our partners to sell and service our growing portfolio of products—especially with the use of AI
• Create compelling partner marketing collateral, including one-pagers, pitch decks, case studies, and competitive battlecards -- leveraging AI throughout the process
• Build and maintain a centralized partner resource library with easy-to-access enablement materials
• Design engaging presentation materials for partner events, training sessions, and webinars
• Collaborate with stakeholders across: product, product marketing, partner strategy, sales enablement, communications, community, academy and many more
• Work closely with Partner Success teams to identify enablement gaps and opportunities
• Coordinate with regional partner teams to ensure global consistency while allowing for local customization

Preferred Qualifications

• Experience working on a product launch in some capacity
• Experience working with a partner program at a b2b SaaS company
• Experience with learning management systems (LMS) and enablement platforms
• Knowledge of Artificial Intelligence and experience leveraging it in your daily work (Bonus if you’ve built agents or assistants to streamline your work)

Benefits

• Health insurance
• Retirement benefits
• Paid time off
• Remote work, flexible hours
• Life and disability insurance
• Bonuses and incentives
• Professional development opportunities