Marketing Operations Manager

Summary

Join CyberRisk Alliance as a Marketing Operations Manager and contribute to the Digital Solutions team. This role involves managing the marketing automation platform, executing campaigns, and optimizing performance. You will develop audience segmentation strategies, work closely with Marketing & Sales, and ensure data-driven decision making. The ideal candidate possesses strong marketing automation experience, data analysis skills, and a collaborative approach.

Requirements

• 5+ years experience in marketing
• 3+ years experience in email marketing or marketing operations
• Experience with marketing automation systems (Marketo preferred)
• Experience connecting marketing automation system data to CRM systems (Salesforce preferred)
• Strong collaboration skills, ability to work with others at different levels in the organization, Strong copywriting talent
• Comfortable to work under pressure and in a fast-paced environment
• Meticulous attention to detail and highly organized

Responsibilities

• Develop a high-level view of our marketing operations and procedures and implement new processes to eliminate inefficiency, improve performance, and support overall business objectives
• Develop audience segmentation strategies to create a journey for contacts in our database and to optimize campaign performance
• Work closely with Marketing & Sales to manage Marketo campaigns that integrate with Salesforce
• Responsible for working cross-functionally and training the organization on marketing automation and email marketing best practices
• Maintain a data-driven approach through continual experimentation and optimization to meet and exceed aggressive company goals (a/b testing, etc.)
• Optimize campaign performance and provide campaign attribution reporting
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards
• Support key organizational initiatives around our Data Platform to deliver high-quality data to our clients and community

Preferred Qualifications

• Experience with HTML emails and web design is preferred
• List management
• Database management