Marketing Operations Manager

Summary

Join Remote, a company revolutionizing global remote work by handling payroll, benefits, taxes, and compliance for businesses of all sizes. As a Marketing Automation Specialist, you will play a crucial role in managing Remote's marketing technical setups, including campaign building, workflow automation, data segmentation, and vendor ownership. You will be responsible for managing marketing automation tools like HubSpot, Salesforce, and Appcues to increase the value and awareness of Remote's products and drive adoption. This role involves managing leads from various sources, maintaining critical data lists, and leveraging prospect, customer, and employee data throughout the customer lifecycle. You will also be responsible for driving and maintaining process documentation and trainings across the growth department, building strong relationships with other departments, and leveraging revenue operations tools to support cross-functional automations, lead routing, and engagement. This position offers a competitive salary, flexible work arrangements, and a comprehensive benefits package, including work from anywhere, flexible paid time off, 16 weeks of paid parental leave, mental health support services, stock options, and more.

Requirements

• Must have experience in Salesforce, HubSpot, LeanData, Data enrichment tools
• Experience in Marketing automation or operations field
• Experience in Email Marketing, Outreach, Product notifications
• Experience in lead enrichment, funnel building and automated workflows
• Demonstrated strength in collaborating with cross-functional team, understanding technical concepts, event operations, guiding strategy, and delivering positive results for stakeholders

Responsibilities

• Manage Remote’s marketing technical setups which includes campaign building, workflow automation, data segmentation, form implementation, vendor ownership, integration etc
• Management of marketing automation tools (HubSpot, Salesforce, Appcues, Livestorm, Qualified, LeanData etc.) to increase the value and awareness of Remote’s products and to drive increases in adoption/activation
• Management of leads sourced from different activities: events, content syndication, webinars, partnership etc
• Maintain critical data list and clearly understand how to best leverage prospect, customer, and employee data through customer’s lifecycle marketing Cleansing, enriching, and uploading prospect lists from various marketing initiatives (ie. events, webinars, third-party acquisition, etc.)
• Drive and maintain process documentation and trainings across the growth department
• Build strong relationship with wider Remote’s department and leverage revenue operations tools (LeanData, Outreach, Zoominfo, Crunchbase, Clay etc.) to support cross-functional automations, lead routing and engagement Troubleshoot and solve complex technical issues between Salesforce and HubSpot
• Review and optimize lead flow/assignment processes to reduce complexity
• Ensures that the Marketing tools are configured in a way to deliver/support our Marketing channel activities and co-exist with cross-functional tools (non conflict and non-duplicative)
• Manage data mapping between the Remote platform and Hubspot/Salesforce
• Comprehensively understand business objectives and cross-functional team goals and translate these into optimized processes for campaign planning, data segmentation, and performance measurement
• Document and maintain tech stack architecture, technical workflows, and critical business management changes

Benefits

• Work from anywhere
• Flexible paid time off
• Flexible working hours (we are async )
• 16 weeks paid parental leave
• Mental health support services
• Stock options
• Learning budget
• Home office budget & IT equipment
• Budget for local in-person social events or co-working spaces