Marketing Operations Manager

Summary

Join WordPress VIP, the world's leading enterprise content management platform, as a Marketing Operations Wrangler. You will play a key role in supporting and optimizing marketing campaigns and operations. Collaborate with cross-functional teams, leveraging your expertise in marketing technologies, data analysis, and process optimization. Execute and deploy marketing automation, analyze performance data, and streamline marketing processes. Develop reports and dashboards, providing insights into key metrics. Provide training and support to marketing teams. This is a fully remote position with an open vacation policy.

Requirements

• 1-5 years of experience in marketing operations, marketing automation, business development, sales, or related roles
• Proficiency in marketing automation platforms such as HubSpot
• Proficiency in CRM platforms such as Salesforce, Outreach, Zoominfo, and/or Outreach.io
• Strong analytical skills with experience in data analysis and reporting
• Excellent communication and collaboration skills with the ability to work effectively in a cross-functional team environment
• Detail-oriented, with strong organizational and project management skills

Responsibilities

• Manage and optimize marketing automation platforms, CRM systems, and other marketing technologies to support campaign execution, lead management, and reporting
• Collaborate with marketing stakeholders to execute and deploy automation related to email marketing campaigns, lead nurturing workflows, and other marketing initiatives
• Analyze marketing performance data to assess campaign effectiveness, identify trends, and recommend optimization strategies
• Identify opportunities to streamline and improve marketing processes, workflows, and systems to enhance efficiency and scalability
• Develop and maintain marketing performance dashboards and reports to provide insights into key metrics and KPIs
• Work closely with cross-functional teams, including marketing, sales, and product development, to ensure alignment and integration of marketing initiatives with broader business objectives
• Provide training and support to marketing teams on marketing technologies, best practices, and processes

Preferred Qualifications

• Experience with Salesforce or other CRM systems is a plus
• Knowledge of HTML/CSS and basic coding skills is a plus

Benefits

• Fully-remote company
• Open vacation policy