Marketing Operations Manager

Summary

Join Red Canary as a Marketing Operations Manager and optimize our marketing tech stack, enabling pipeline generation, and ensuring scalable processes for demand generation, ABM, and campaign execution. You will manage core marketing systems (Marketo, Salesforce, LeanData, 6sense), design lead management processes, and partner with various teams to operationalize campaign strategies. Responsibilities include managing marketing data, monitoring performance, collaborating with sales and RevOps, supporting reporting processes, and driving continuous improvement. The ideal candidate possesses 3+ years of experience in a marketing operations role, preferably in B2B SaaS or cybersecurity, and proficiency in Marketo and Salesforce. This role offers a competitive salary, bonus program, stock options, and a comprehensive benefits package.

Requirements

• 3+ years in a marketing operations role, preferably in B2B SaaS or cybersecurity
• Proficient user in Marketo and Salesforce CRM; experience with tools like LeanData, 6sense, ZoomInfo, or Clearbit (or something similar)
• Solid understanding of marketing and sales funnel metrics, attribution models, and performance reporting
• Experience operationalizing demand gen and ABM programs
• Strong analytical mindset with the ability to translate data into actionable insights
• Comfortable managing cross-functional projects and communicating with both technical and non-technical stakeholders
• Meticulous attention to detail, strong organizational skills, and a love for process optimization
• Understand privacy and compliance requirements (e.g., GDPR, CCPA) in marketing data management

Responsibilities

• Own the day-to-day management and optimization of our core marketing systems including Marketo, Salesforce (SFDC), LeanData, and 6sense (or similar intent platforms)
• Design and maintain scalable lead management processes—ensuring accurate tracking, scoring, routing, and attribution across channels
• Partner with demand gen, digital, and ABM teams to operationalize campaign strategies, including building and QA'ing workflows, nurture streams, and integrations
• Manage marketing data hygiene, enrichment processes, and database segmentation to improve targeting and performance
• Monitor marketing funnel performance, campaign effectiveness, and channel attribution to inform spend and content strategy
• Collaborate with sales and RevOps to ensure data alignment, lead SLAs, and pipeline visibility across teams
• Support quarterly planning and reporting processes by delivering insights on MQLs, pipeline influence, program ROI, and attribution accuracy
• Drive continuous improvement in marketing automation, process documentation, and marketing analytics

Preferred Qualifications

• Experience with tools like Bizible, Tableau, Looker, or other BI/analytics platforms
• Exposure to account-based marketing tactics and segmentation strategies

Benefits

• 100% Paid Premiums: Red Canary offers a 100% paid plan option for medical, dental and vision for you and your dependents. No waiting period
• Health & Wellness - Access to mental health services, Employee Assistance Program and additional programs to incentivize healthy habits
• Fertility Benefits: All new hires are eligible for benefits as of their first day
• Flexible Time Off: Take the time you need to recharge including vacation, sick, bereavement, jury duty, and holidays
• Paid Parental Leave- Full base pay to bond/care for your new child
• Pre-Tax Plans - Red Canary offers a variety of plans to fit you and your dependent specific needs including FSA, HRA and HSA, with employer funding to offset out of pocket health care expenses
• Flexible Work Environment- With 60% remote workforce, Canaries can work virtually from almost anywhere in the US