Marketing Operations Manager

Summary

Join Halcyon, a leading cybersecurity company, as a Marketing Operations Manager. This crucial role focuses on project management, systems management, and integration within our marketing organization. You will define and drive the roadmap for our marketing technical stack, serve as a subject matter expert in marketing automation, and collaborate with SalesOps to ensure efficient lead handoff. You will also build reporting on lead management and conversions, explore improvements to our MarTech stack, and manage the budget for marketing SaaS systems. This fast-paced role requires a strong background in B2B SaaS marketing and experience with various marketing tools. Halcyon offers a comprehensive benefits package, including full health insurance, 401k, disability coverage, flexible PTO, parental leave, and generous equity.

Requirements

• 5 -7+ years in a senior marketing operations role, preferably with B2B SaaS experience at companies with $100M+ ARR
• Expertise in HubSpot and Salesforce
• Experience with a variety of sales and marketing tools like Salesloft, 6Sense or other similar platforms
• Ability to self-manage projects and manage team projects via Jira or similar ticketing/kanban boards
• Demonstrated ability to drive integrations, solve technology gaps, build and document processes and plan future expansions of the marketing technical stack as well as general marketing workflow operations
• Experience in all things lead routing, data enrichment, intent-based tools, ABM
• Excellent written and verbal skills

Responsibilities

• Define, scope, and drive roadmap for implementation of entire marketing technical stack. (Currently: Webflow, Google Analytics, Hubspot, Salesforce, Salesloft, Storylane, Zoom, Typeform, 6Sense)
• Serve as subject matter expert on all things marketing automation
• Work closely with SalesOps team to ensure efficient, automated lead handoff to account executives and BDRs
• Drive and improve external lead generation funnels and optimize each part of the inbound buyer’s journey in conjunction with web team lead
• Build reporting on lead management and conversions across marketing efforts, work closely with Marketing and Sales leadership to define target KPIs and build plans with marketing campaign owners to hit those goals
• Explore and suggest improvements and additions to existing MarTech stack
• Own budget for all marketing SaaS systems associated with lead handling

Preferred Qualifications

• Provable certifications a plus
• Hubspot agency partner experience a plus

Benefits

• Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents
• 401k plan with a generous employer contribution
• Short and long-term disability coverage, basic life and AD&D insurance plans
• Medical and dependent care FSA options
• Flexible PTO policy
• Parental leave
• Generous equity offering