Marketing Operations Manager

Summary

Join Mark43 as a Marketing Operations Manager and leverage your analytical skills to optimize marketing and pipeline efforts. You will collect and analyze data, build dashboards, integrate marketing technologies, and develop custom reports. Your responsibilities include ensuring data accuracy, monitoring marketing performance, and identifying process improvements. You will collaborate with various teams to optimize marketing strategies and contribute to business growth. Mark43 offers a collaborative work environment, opportunities for professional development, and a competitive benefits package.

Requirements

• 8+ years of experience with increasing levels of responsibility driving cross-functional marketing operations initiatives
• Proficient with marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (Salesforce expertise required), and analytics tools (e.g., Tableau, Looker, Power BI)
• Skilled in analyzing and interpreting data to make informed decisions, and presenting insights and results to general Marketing, Sales and Finance audiences
• Excellent presentation, written, and verbal communication skills
• Strong interpersonal skills with the ability to foster collaborative, cross-functional relationships across various levels and organizational roles
• Self-starter, strong teamwork and problem-solving skills

Responsibilities

• Configure marketing tools to collect and organize data to enable analysis and measurement against marketing goals
• Ensure data accuracy, hygiene, and governance across marketing platforms and CRM systems to enable consistent and reliable reporting. Partner closely with the broader operations organization, including sales operations and revenue operations, to align data processes, maintain system integrity, and support cross-functional reporting needs
• Monitor, analyze, report on and communicate the health of marketing performance, including pipeline contribution, program ROI, customer acquisition, and activity, throughout the marketing funnel
• Develop custom reports, as well as build and maintain key dashboards and presentations to share critical information at business reviews, executive meetings, and board meetings
• Identify, design, and execute processes that enable our demand, field, and growth teams to be more effective in their day-to-day work, including operational excellence in data reliability, list uploads, campaign analysis, etc
• Own the global Lead Scoring, Lead Lifecycle, Account Scoring, and Lead follow-up process. Partner closely with demand generation, field marketing, business development, sales operations, partner marketing to create a continuous feedback loop and optimize performance
• Help support effective working relationships and plan interlock with the broader marketing team, SDRs, partners, sales, customer success, finance, and IT
• Evangelize the future vision for a scalable marketing technology stack and partner with Sales Operations, IT, and Revenue Operations to build, evolve and grow it

Benefits

• A collaborative and innovative work environment where your contributions will make a significant impact
• Opportunities for professional growth and development through continuous learning and exposure to cutting-edge technologies
• A supportive team that values transparency, curiosity, respect, and having fun while delighting our customers
• Competitive salary and benefits package, including a 401k with company match and generous paid time off to help you balance your life
• A chance to make a real contribution to Mark43’s mission of enabling public safety agencies to work smarter and faster and keep their communities and their teams safer