Marketing Operations Manager

Summary

Join Misfits Market as the Manager, Marketing Operations and oversee the technology stack for our Marketing Organization, managing and administering marketing automation and leveraging business intelligence tools. Reporting to the Senior Director of Lifecycle Marketing, you will blend content optimization, audience segmentation, and executional tactics to maximize the effectiveness of lifecycle marketing programs. You will manage business-critical technology platforms (email, SMS, and push) to ensure proper functioning and work with Marketing leadership on new strategies. This role involves managing marketing tools, resolving technical issues, assisting with Martech evaluation, developing and executing marketing campaigns, designing and implementing tests, executing projects, managing vendor relationships, and maintaining documentation. This is a high-performing, data-driven marketing organization that values teamwork and collaboration. The position offers a competitive salary, remote work, unlimited PTO, and comprehensive benefits.

Requirements

• 5 - 7 years of experience in marketing operations
• Expert proficiency in Braze
• Expert proficiency in HTML, CSS; ability to both write and edit code
• Experience with SendGrid, HighTouch, Figma
• Experience managing multiple brands, cross-functionally
• Highly experienced rolling out new processes or scaling and improving existing processes with demonstrated success metrics
• Experience project managing initiatives that span multiple teams and systems
• Proven ability to collaborate cross functionally in a fast-paced environment
• Excellent communication and interpersonal skills, with the ability to engage with senior leadership and key stakeholders

Responsibilities

• Manage multiple tools powering our marketing capabilities, including Braze, HighTouch, and several other marketing automation, AI, and analytics tools
• Identify and resolve technical issues proactively, including system errors, deliverability problems, and data discrepancies
• Assist with new and existing Martech evaluation, integration, and implementation/adoption
• Develop and execute end-to-end marketing campaigns across email, sms, and push ensuring timely delivery and alignment with business goals
• Code emails with HTML/CSS, build target audiences, coordinate creative needs with the design team, build workflows and dynamic logic in our CRM tool, measure the performance of campaigns
• Design and implement multivariate tests to optimize campaign performance and customer engagement
• Help bring new marketing initiatives to life from a technical perspective, including modifying existing solutions and developing brand new ones. This may also include HTML coding new templates and new languages to improve personalization and channel performance
• Maintain documentation on processes, configurations, and workflows for reference and training purposes
• Translate requirements to contractors and collaborate with vendors of our marketing technology to ensure we are using these systems in the best way possible

Preferred Qualifications

• Braze Certifications
• Knowledge of SQL, XML, JSON, Handlebars

Benefits

• Salary range: $100k-115k
• Full-time exempt position
• 100 % Remote Work
• Salary and employee stock options commensurate with experience
• Unlimited PTO
• Multiple health, dental, and vision plan options
• Life Insurance
• 401K plan