Marketing Operations Manager

Summary

Join PriceSpider as their Marketing Operations Manager and lead the optimization of their marketing technology stack, including Salesforce and HubSpot. You will oversee lead flow management, lead scoring, and KPI reporting across various marketing initiatives. This role requires close collaboration with the Revenue Operations team, internal marketing, and external agencies to ensure data-driven decision-making. You will manage campaign enrollment, KPI tracking, and reporting, developing dashboards to track performance. The ideal candidate possesses extensive experience in marketing operations, reporting, and automation, with expertise in HubSpot and Salesforce. This is a remote position within the U.S.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 5+ years of experience in marketing operations with expertise in HubSpot, Salesforce, data enrichment tools and additional integrated marketing technology
• Proven experience in marketing reporting and automation management, development of lead scoring models, lead lifecycle reporting, SFDC campaign influence models and pipeline impact analysis
• Strong experience in reporting and dashboard development, including executive-level reporting packages
• Skilled in pipeline reporting, KPI management, and forecasting, with experience collaborating with Revenue Operations and external marketing agencies
• Excellent project management, analytical, and communication skills, with a data-driven, detail-oriented approach

Responsibilities

• Manage the marketing technology stack, including Salesforce, HubSpot, 6sense, chat, and data enrichment tools
• Conduct regular audits to ensure seamless integration and optimal functionality across systems, with a focus on data integrity
• Continuously evaluate and integrate new tools, ensuring compatibility with CRM systems to enhance lead management and data flow
• Manage the HubSpot-to-Salesforce integration, maintaining data accuracy and alignment across marketing and sales functions
• Oversee the lead generation funnel, managing data flow, scoring, and handoffs from marketing to sales
• Continuously optimize the lead scoring model based on performance data to ensure high-quality leads
• Own the inbound lead process, aligning scoring criteria with business goals to improve conversion rates
• Design, implement, and optimize automation workflows in HubSpot for lead nurturing, segmentation, and scoring to drive engagement and conversion
• Manage chat systems, integrating them with HubSpot and Salesforce to support real-time lead engagement and qualification
• Utilize 6sense insights to support account-based marketing, providing actionable data for marketing and sales alignment
• Oversee data enrichment processes to improve lead and account data quality, supporting more precise targeting and engagement
• Engage with RevOps to drive optimized lead flow through Gong and additional enablement tooling
• Oversee campaign enrollment, KPI tracking, and reporting for initiatives, including events, webinars, demand generation, and partner events
• Drive automation of campaign workflows to improve efficiency and alignment with broader marketing objectives
• Own campaign influence reporting, analyzing and optimizing the pipeline impact of each campaign
• Collaborate with the marketing agency on campaign performance analysis, ROI tracking, conversion rates, and CPA optimization
• Provide data-driven insights to improve campaign performance and align with strategic marketing goals
• Create and manage weekly, monthly, and quarterly reporting packages for executive leadership and the board, with insights on KPIs, pipeline metrics, and campaign impact
• Develop and refine dashboards to track performance across the lead generation funnel and assess marketing initiative effectiveness
• Collaborate with the Revenue Operations team on pipeline reporting and forecasting, providing insights to enhance forecast accuracy

Preferred Qualifications

• Experience with advanced marketing automation across both HubSpot and Salesforce tools integration
• Previous experience in data enrichment and chat system management
• Familiarity with predictive analytics tools, especially 6sense, for enhanced lead scoring and account targeting

Benefits

• Remote position
• Base salary: $85,000 - $105,000 USD